How to Optimise Your Facebook Page for Google

Why Facebook SEO Matters

While it may be tempting to focus solely on your website, your Facebook business page can significantly impact your overall online visibility. Facebook pages often rank well in Google for brand searches and can drive substantial traffic to your business.

With generative platforms like ChatGPT and Google's AI Overviews, signals of quality copy and well-optimised social profiles continue to be just as relevant—perhaps even more so for local businesses.

5 Steps to Optimise Your Facebook Page for Search

1. 1

   Optimise Your Page Name

   While it may be tempting to stuff keywords into your page name, this can stunt your growth. Focus on your business name but include your primary service and location naturally.

2. 2

   Complete Your About Section

   Use the 140-character description strategically. Include keywords that accurately describe what your page is about and what users can expect. Always include your NAP (Name, Address, Phone).

3. 3

   Keyword-Optimise Your Posts

   Google places higher importance on the first word in your posts. The first 18 characters act like a meta description—be strategic with what you write.

4. 4

   Include Website Links

   Include direct links to your business website in posts. This gives users an opportunity to access your website and creates valuable link connections.

5. 5

   Build Page Authority

   Like pages relevant to your business and engage authentically. The more connected your page is to legitimate, relevant pages, the more authority it gains.

NAP Consistency Is Critical

Even if the majority of your sales come from online traffic, including accurate contact information is essential. Your NAP (Name, Address, Phone) should be consistent across your Facebook page, Google Business Profile, website, and all online directories.

Inconsistent NAP signals can confuse search engines and hurt your local SEO rankings across all platforms.