Bali Villa Escapes offers luxury villa accommodation in Bali's most popular areas including Seminyak, Ubud, and Canggu. The Bali travel market is extremely competitive, with major booking platforms, travel aggregators, and hundreds of villa providers all competing for the same search terms.
Ranking for "bali villas" against Booking.com, Airbnb, and other platforms with massive domain authority required a highly targeted approach.
Low rankings for competitive Bali search terms
#1 for "bali villas" and "bali villa deals"
379 organic clicks per month
1,001 organic clicks — tripled in one month
Limited keyword coverage
10+ keywords ranking in top 10
Strategic Content Framework
Built an SEO content framework from campaign inception, creating destination guides like "health food cafes in Seminyak" that captured travel research searches and built topical authority.
Keyword Research & Mapping
Conducted thorough keyword research targeting specific villa types, locations, and travel intent — from "seminyak villas" to "bali wedding packages" — and mapped each to dedicated pages.
SEO Copywriting
Created optimised content across the site that balanced search engine requirements with the aspirational, visual storytelling that luxury travel audiences expect.
Bali Villa Escapes achieved #1 rankings for "bali villas", "bali villa deals", and "bali villa escapes" — beating major booking platforms for their primary search terms. Organic clicks tripled from 379 to 1,001 in a single month.
Impressions grew from 12,729 to 20,723, expanding overall SERP exposure. More than 10 keywords now rank in the top 10, including top-3 positions for "seminyak villas" and "bali villas seminyak".