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Local SEO · Automotive

Are You Selling? — SEO Growth for Car Sales Platform

  • Campaign Completed
  • One Client Per Industry
Are You Selling?Local SEO · Automotive
Page 1RankingsKey car sales terms on first page
Figures from this case study
  • ServiceLocal SEO
  • IndustryAutomotive
  • StatusCampaign Completed
  • ModelOne Client Per Industry
01
The Challenge

Are You Selling? operates in the Australian car sales market — one of the most competitive automotive search landscapes in the country. Major portals like CarsGuide and CarSales dominate with enormous domain authority and marketing budgets. This campaign was managed by SEO Melbourne, Melbourne's specialist SEO agency.

The challenge was finding the niche search opportunities that major portals weren't fully serving, and positioning Are You Selling? to capture these underserved segments.

Before

Low visibility in crowded car sales search space

After

Ranking for targeted car sales search terms

Before

Competing against REA, Domain and major portals

After

Niche positioning capturing underserved search demand

Before

Limited organic lead generation

After

Growing organic channel with qualified seller leads

02
Our Approach
01

Niche Keyword Strategy

Identified specific car sales search terms and long-tail phrases that major portals weren't fully optimising for, creating a competitive entry point.

02

Content Authority

Created informative content targeting seller-focused searches — vehicle valuation guides, market insights, and dealer comparison tips — building authority in the car sales space.

03

Local SEO Foundation

Implemented local SEO strategies targeting specific Melbourne suburbs and regions where the platform has strongest agent networks.

03
The Results

By focusing on niche opportunities within the car sales search landscape, Are You Selling? established organic visibility that would be impossible through direct competition with major portals. Key targeted terms reached page 1 as the content strategy built authority.

The quality of organic leads improved significantly, with visitors arriving through intent-matched searches more likely to convert into genuine vehicle seller enquiries.

Page 1RankingsKey car sales terms on first page
GrowingAuthorityConsistent organic growth
QualifiedLeadsHigher quality leads from organic

SEO Melbourne found the opportunities in a market dominated by major portals. Their niche strategy delivered the kind of organic leads we actually want.

FounderAre You Selling?

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