Connect Facilities provides commercial facilities management services across Australia. In the B2B facilities management space, organic search is a key channel for reaching facility managers and procurement teams researching service providers.
The company needed to expand their organic visibility across the range of facilities management services they offer, from maintenance to fit-outs, to capture more qualified B2B search traffic.
Limited keyword coverage in facilities space
1.9× keyword growth across target terms
Low visibility for B2B facilities searches
Page 1 rankings for key services
Underperforming organic channel
1.3× traffic growth with qualified B2B leads
Service Page Expansion
Created comprehensive pages for each facilities management service, targeting the specific terms that facility managers and procurement teams use when searching for providers.
B2B Content Strategy
Developed content addressing common facilities management challenges, compliance requirements, and industry best practices — building authority in the space.
Technical SEO
Optimised site architecture, internal linking, and metadata to ensure search engines understood the full breadth of Connect Facilities' service offering.
The strategic approach expanded Connect Facilities' keyword footprint by 1.9×, nearly doubling their presence in search results. Organic traffic grew 1.3× as new rankings captured B2B search demand across their service categories.
The quality of traffic was strong — visitors from the new rankings matched the B2B buyer profile, leading to qualified enquiries from facilities managers and procurement teams.