Counselling Service Melbourne provides professional mental health services across the Melbourne metro area. In healthcare, organic search is critical — people searching for counselling need to find qualified, local practitioners quickly and with confidence.
The practice was losing potential clients to directory sites and aggregator platforms that dominated the search results for counselling-related terms. They needed direct organic visibility to reduce dependency on third-party referrals.
Low visibility for local counselling searches
Dominant rankings for Melbourne counselling terms
Few online enquiries from organic
6× increase in goal conversions
Competing against directories and aggregators
8.3× organic search growth
Service Page Optimisation
Created dedicated, in-depth pages for each counselling specialty — anxiety, depression, relationship counselling — matching exactly how patients search for mental health support.
Local SEO Strategy
Optimised Google Business Profile and built location-specific content targeting Melbourne suburbs where the practice operates, capturing "counselling near me" searches.
Trust & Authority Signals
Implemented Practitioner schema, professional credentials, and client testimonials — building the EEAT signals critical for healthcare content.
The targeted approach to healthcare SEO delivered extraordinary results. Organic search sessions grew 8.3× as the practice captured the local counselling searches that previously went to directories and aggregators.
Goal conversions — primarily contact form submissions and phone calls — increased 6×, demonstrating that the traffic was highly qualified and ready to book.