DirectSMS and MessageMedia operate in the competitive business SMS and communications SaaS space. DirectSMS started with just one keyword in the top 10, while MessageMedia needed to expand its already decent foundation of four top-5 keywords.
Both brands needed to capture more of the business SMS search market to drive qualified leads through organic channels.
DirectSMS: 1 keyword in top 10
12 keywords now in top 10
MessageMedia: 4 keywords in top 5
10 keywords in top 5, 12 in top 10
Limited organic lead generation
200% increase in organic sessions driving more leads
Keyword Expansion
Systematically expanded keyword coverage from a handful of rankings to comprehensive visibility — growing DirectSMS from 1 to 12 top-10 keywords and MessageMedia from 4 to 10 top-5 keywords.
Strategic Content
Created SEO-optimised content targeting business communication terms, use cases, and comparison searches that B2B buyers use during their evaluation process.
Dual-Brand Strategy
Managed both brands simultaneously with distinct strategies, ensuring each captured different segments of the business SMS search market without cannibalisation.
DirectSMS organic traffic sessions grew 200% (from 1,653 to 4,954 sessions) with 12 keywords now ranking in the top 10. MessageMedia achieved #1 for "business SMS" and expanded from 4 to 10 keywords in the top 5.
Both brands saw significant increases in lead conversions and website enquiries as the expanded organic visibility captured more of the business SMS search market.