Drymaster Carpet Cleaning provides carpet, rug, upholstery, and mattress cleaning services across Melbourne. While they served a wide geographic area, their website had no location-specific content — meaning they were invisible for the suburb-level searches that drive service bookings.
In the carpet cleaning industry, customers search for services near their location. Without suburb-specific pages, Drymaster was losing jobs to competitors who had better local visibility.
No location-specific content for service areas
16 suburb-specific SEO pages created
High bounce rate from generic pages
Bounce rate halved with targeted content
Limited organic reach across Melbourne
1.6× new users from expanded coverage
Location Page Strategy
Created 16 new suburb-specific URLs targeting Drymaster's most popular service areas — each with curated keywords, unique content, and local relevance signals.
Dynamic Blog Content
Implemented a blog strategy embedding campaign keywords into fresh content, driving additional organic traffic through a dynamic content feed.
On-Page Optimisation
Optimised metadata, headings, and internal linking across all new and existing pages to maximise search visibility for local cleaning terms.
The location-based strategy expanded Drymaster's organic footprint across Melbourne significantly. New users grew 1.6× as the 16 suburb-specific pages captured local search demand that was previously going to competitors.
The bounce rate was cut in half, showing that location-targeted visitors found exactly the service information they needed for their area.