Drymaster Carpet Cleaning provides carpet, rug, upholstery, and mattress cleaning services across Melbourne. While they served a wide geographic area, their website had no location-specific content — meaning they were invisible for the suburb-level searches that drive service bookings. This campaign was managed by SEO Melbourne, Melbourne's specialist SEO agency.
In the carpet cleaning industry, customers search for services near their location. Without suburb-specific pages, Drymaster was losing jobs to competitors who had better local visibility.
No location-specific content for service areas
16 suburb-specific SEO pages created
High bounce rate from generic pages
Bounce rate halved with targeted content
Limited organic reach across Melbourne
1.6× new users from expanded coverage
Location Page Strategy
Created 16 new suburb-specific URLs targeting Drymaster's most popular service areas — each with curated keywords, unique content, and local relevance signals.
Dynamic Blog Content
Implemented a blog strategy embedding campaign keywords into fresh content, driving additional organic traffic through a dynamic content feed.
On-Page Optimisation
Optimised metadata, headings, and internal linking across all new and existing pages to maximise search visibility for local cleaning terms.
The location-based strategy expanded Drymaster's organic footprint across Melbourne significantly. New users grew 1.6× as the 16 suburb-specific pages captured local search demand that was previously going to competitors.
The bounce rate was cut in half, showing that location-targeted visitors found exactly the service information they needed for their area.