Gallant Plumbing is a Melbourne-based plumbing business founded in 2015 with a mission to elevate the standard of trade services. Despite strong values and quality work, they weren't generating tangible results from their online presence. The website structure didn't support their growth ambitions.
In Melbourne's competitive plumbing market, ranking for terms like "plumber Melbourne" requires a sophisticated approach that goes beyond basic optimisation.
Not generating tangible SEO results
#1 ranking for residential plumbing
No content strategy or blog presence
Active blog driving 221% organic traffic growth
Website not optimised for search
SEO-trained redesign and restructure
Website Restructure
SEO-trained web design specialists rebuilt the site structure, reconstructing the information architecture and content flow to be search-engine friendly from the ground up.
Keyword Ranking Strategy
Implemented a focused keyword strategy targeting high-intent terms like "plumber Melbourne" and service-specific keywords, achieving #1 for "residential plumbing".
Blog Content Engine
Created a unique strategy where plumbers document completed tasks as categorised blog content — generating authentic, experience-based content that drives organic traffic.
The combined website restructure and content strategy delivered a 221% increase in organic traffic. The keyword strategy proved highly successful, with "residential plumbing" reaching the #1 position on Google.
The blog content approach — having plumbers document real jobs — created a sustainable content engine that continues to drive traffic and demonstrate expertise to both Google and potential customers.