Go Easy Rubbish Removal provides waste collection and junk removal services across Melbourne. In the highly competitive rubbish removal market, ranking on page 1 is essential — homeowners and businesses needing waste removal almost never scroll past the first page of results.
Go Easy had scattered rankings across pages 2 and 3, meaning they were invisible to the majority of potential customers searching for their exact services.
Scattered rankings across page 2–3
Every target keyword on page 1
Losing jobs to competitors ranking above them
Top positions for rubbish removal Melbourne searches
Inconsistent lead flow from organic
1.8× traffic growth with steady leads
Service-Specific Pages
Created dedicated SEO pages for each service type — household rubbish removal, commercial waste, green waste, hard rubbish — matching the varied ways customers search for removal services.
Keyword Clustering
Mapped keyword clusters to specific pages, ensuring each page targeted a cohesive set of related terms without cannibalising other pages.
Content & Blog Strategy
Published categorised blog content driving additional organic traffic and internal linking authority back to core service pages.
The comprehensive keyword strategy delivered page 1 rankings for every single target keyword — a complete sweep that transformed Go Easy's organic visibility. Traffic grew 1.8× as the first-page presence captured significantly more search demand.
The improved rankings created a consistent, reliable flow of leads from organic search, reducing dependence on paid advertising.