LaterStory is an education and content platform that needed to build organic visibility to reach its target audience. As a content-first business, their challenge was ensuring the valuable content they created was actually discoverable through search — great content is only impactful if people can find it.
They needed an SEO strategy that amplified their existing content while guiding the creation of new content designed for search discovery.
Low organic user acquisition
2.1× user growth through search
Limited content driving return visits
1.8× pageview growth with improved engagement
Underperforming organic channel
Organic becoming primary traffic driver
Content Optimisation
Audited and optimised existing content for search visibility — improving titles, meta descriptions, heading structures, and internal linking to help search engines understand and rank the content.
Content Calendar
Developed an SEO-informed content calendar that balanced audience interests with search demand data, ensuring new content served both readers and search algorithms.
Technical Foundation
Implemented the technical SEO basics — site speed, mobile optimisation, schema markup — that ensure great content can be properly crawled and indexed.
The content-first SEO approach delivered 2.1× user growth and 1.8× pageview increases as optimised content reached the audiences searching for it. Engagement metrics improved alongside traffic — visitors were spending more time and viewing more pages per session.
Organic search evolved from an underperforming channel to the primary traffic driver, proving that great content combined with smart SEO creates sustainable growth.