Linenly is an Australian bamboo bedding brand selling premium sheets, pillowcases, and doona covers. Despite offering a superior product, they had zero keywords ranking on Google's first page. Competitive terms like "bamboo sheets Australia" and "bamboo bed sheets" were dominated by larger bedding retailers.
The brand had strong product-market fit but no search visibility to match — potential customers searching for bamboo bedding were finding competitors instead.
Zero keywords on page 1 of Google
Five high-volume keywords on first page
Bamboo Doona Cover not in top 50
Jumped from unranked to position 19
Organic traffic flatlined
161% organic traffic increase in 9 months
Keyword Mapping
Conducted in-depth research to identify the exact terms bamboo bedding buyers use, then mapped each keyword to specific product and category pages for maximum relevance.
Content Architecture
Built a bamboo bedding education hub covering fabric benefits, care guides, and comparison content — establishing topical authority in the sustainable bedding space.
On-Page Optimisation
Rebuilt metadata, internal linking, and page structure to signal relevance for target keywords, moving multiple terms from page 2+ to page 1.
SEO Melbourne's targeted keyword and content strategy drove organic traffic up 161% within nine months. Five keywords moved to Google's first page from previously unranked positions — including "bamboo sheets Australia" moving from position 16 to position 5.
The keyword movements translated directly to sales, with online conversions doubling as purchase-ready shoppers found Linenly through organic search.