Xtreme Ice Baths provides premium cold plunge products for the growing cold exposure therapy market. They approached SEO Melbourne with a thin website, minimal content, and little information to engage prospective buyers in an already well-established market dominated by international competitors.
The challenge was building an entire organic presence from the ground up — creating brand authority in a market where established competitors already owned the key search terms.
Thin website with little content in established market
Content-rich site driving engagement and conversions
Brand new with no organic presence
5.9× user growth from ground up
Low user engagement and dwell time
361% increase in engaged sessions
Full Site Build
Designed and developed a comprehensive eCommerce site from web development to launch, creating a content-rich foundation optimised for both search engines and cold plunge buyers.
Content-Backed Strategy
Built out educational content on cold exposure benefits, plunge protocols, and product guides — differentiating Xtreme Ice Baths as an authority in the space.
Conversion Optimisation
Implemented best-practice on-page changes across target pages with goal-focused SEO improvements that turned traffic into buyers.
Taken from the ground up, we built a core consumer base for Xtreme Ice Baths despite its infancy in an established market. Organic users increased 489% with total users up 5.9×. Engaged sessions grew 361%, showing genuine buyer interest.
The sales impact was dramatic — gross sales grew 477% within three months, with total and net sales recording similar increases of over 450%.