SEO for Melbourne Air Conditioning Companies

Melbourne's HVAC Market & Search Behaviour

Melbourne's famously variable climate — four seasons in one day — makes HVAC one of the city's most searched service categories. Extreme summer heatwaves drive cooling demand while cold winters keep heating searches strong year-round.

The seasonal nature of HVAC creates predictable search patterns that smart companies exploit. Those ranking when demand spikes capture the majority of leads, while companies starting SEO during peak season are already too late.

Seasonal SEO Strategy for Melbourne HVAC

HVAC search demand follows predictable seasonal patterns. Aligning your content calendar with these patterns maximises visibility when it matters most.

HVAC Keyword Strategy

Keyword	Monthly Volume	Competition	Avg CPC
air conditioning installation melbourne	720	High	$22.40
split system repair near me	480	High	$18.60
ducted heating melbourne	590	High	$16.80
aircon service melbourne	390	Medium	$14.20
best aircon for melbourne weather	260	Low	$8.50
daikin installer melbourne	170	Medium	$12.80

Real SEO Examples: Who's Doing It Right (And Wrong)

Let's look at real Air Conditioning businesses and analyse what makes their SEO work — or fail. Learn from their successes and avoid their mistakes.

Your First 30 Days: Step-by-Step Implementation

Don't try to do everything at once. Here's the priority order that gets results fastest:

Schema Markup: Ready-to-Use Code

Schema markup helps Google understand your business and can get you rich snippets in search results. Copy this code and customise it for your business:

LocalBusiness / Service Schema (Required)

Add this to your homepage. Replace the placeholder values with your actual information:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "Your Business Name",
  "description": "Licensed HVAC specialists servicing Melbourne. Split system installation, ducted heating, AC repairs and maintenance.",
  "url": "https://yourdomain.com.au",
  "telephone": "+61-3-XXXX-XXXX",
  "email": "info@yourdomain.com.au",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Your Street Address",
    "addressLocality": "Melbourne",
    "addressRegion": "VIC",
    "postalCode": "3000",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8136,
    "longitude": 144.9631
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "07:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "08:00",
      "closes": "14:00"
    }
  ],
  "priceRange": "$$",
  "areaServed": [
    {"@type": "City", "name": "Melbourne"},
    {"@type": "City", "name": "South Yarra"},
    {"@type": "City", "name": "Brighton"}
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "HVAC Services",
    "itemListElement": [
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Split System Installation"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Ducted Air Conditioning"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "AC Repair & Servicing"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Ducted Heating Installation"}}
    ]
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "45"
  }
}
</script>

FAQ Schema (For Rich Snippets)

Add this to pages with FAQ sections to potentially show expanded results in Google:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Your question here?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Your detailed answer here."
      }
    },
    {
      "@type": "Question",
      "name": "Another common question?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Another comprehensive answer."
      }
    }
  ]
}
</script>

12-Month Content Calendar

Consistent content signals to Google that your business is active and authoritative. Here's what to focus on each month:

Monthly Content Rhythm

Content Strategy: What HVAC Companies Should Publish

Most HVAC websites have five pages — home, about, services, gallery, and contact — and nothing else. That is not enough content for Google to understand what you do, where you do it, or why you are better than the franchise chains. Content is the fuel that drives organic rankings, and HVAC businesses have a massive untapped opportunity because so few competitors are publishing anything beyond basic service descriptions.

Service-specific pages are the highest priority. Instead of one "Services" page listing everything you do, create individual pages for each service — split system installation, ducted air conditioning, AC repair, ducted heating, commercial HVAC, and maintenance plans. Each page targets a specific keyword cluster and gives Google a clear, relevant page to rank for that search. An HVAC company with separate pages for "split system installation Melbourne," "ducted heating repair Melbourne," and "commercial air conditioning Melbourne" will outrank a competitor with one generic services page every single time.

Brand-specific landing pages are a goldmine that most HVAC companies ignore entirely. If you install Daikin, Mitsubishi Electric, Fujitsu, Samsung, and Carrier, you should have a dedicated page for each brand. Homeowners search "Daikin installer Melbourne" and "Mitsubishi split system Melbourne" hundreds of times per month. These are high-intent buyers who have already decided on a brand — they just need an installer. Being the top result for brand + location queries delivers some of the highest-converting traffic in the HVAC industry.

Seasonal content aligned to Melbourne's climate is your competitive edge. Publish cooling content in September-October before summer demand spikes, and heating content in March-April before winter hits. Guides like "Best Split System for Melbourne Weather" and "Ducted Heating vs Split System: Which Is Right for Your Home?" attract homeowners in research mode who convert to installation leads at high rates.

Energy efficiency and rebate content captures informational searches that feed into commercial intent. Publishing guides about Victorian Energy Upgrades rebates, running cost comparisons between system types, and energy star ratings attracts homeowners who are actively researching before making a purchase decision. This content also earns natural backlinks from community sites and local media, which strengthens your domain authority across all pages.

Competitor Analysis: How to Research Your Competition

HVAC is competitive in Melbourne, with major franchises investing heavily. Here's how to find their weaknesses and exploit the gaps they leave.

Free Tools for Competitor Research

• Google Search ↗ — Search your target keywords and study who ranks and why
• Google PageSpeed Insights ↗ — Test competitor site speeds against yours
• Ubersuggest ↗ (free tier) — See competitor keywords and backlinks
• SimilarWeb ↗ (free tier) — Estimate competitor traffic volumes
• BuiltWith ↗ — See what technology competitors use on their websites

The Cost of NOT Doing SEO

Every month without proper SEO is real revenue walking to your competitors. Here's what the numbers look like for a Melbourne HVAC business:

Consider this: a single page-one ranking for "air conditioning installation Melbourne" generates 15-25 qualified leads per month. At an average project value of $3,800 for a split system install, that's $57,000-$95,000 in monthly revenue from ONE keyword. Factor in ducted systems at $12,000+ each, and the opportunity cost of not ranking becomes staggering.

Meanwhile, Google Ads for HVAC keywords in Melbourne cost $18-25 per click. With a 5% conversion rate, you're paying $360-$500 per lead through ads. SEO delivers those same leads at a fraction of the ongoing cost. The businesses dominating organic search are spending less per lead AND getting more of them.

Technical SEO Checklist

Technical SEO ensures Google can properly crawl, index, and rank your website. Run through this checklist:

Google Business Profile Checklist

Frequently Asked Questions

When should HVAC companies invest in SEO?

Start before peak season. Melbourne's extreme summers and cold winters create two demand spikes. SEO takes 3-6 months to gain traction, so beginning in autumn positions you perfectly for summer demand. Year-round investment ensures you capture both heating and cooling searches.

What are the best keywords for air conditioning companies?

Service + location combinations perform best: 'air conditioning installation Melbourne', 'split system repair near me', 'ducted heating Melbourne'. Also target brand-specific terms like 'Daikin installer Melbourne' and 'Mitsubishi Electric service'.

How important is Google Business Profile for HVAC?

Critical. Over 60% of HVAC searches have local intent. A fully optimised GBP with service areas, installation photos, and strong reviews is often the highest-ROI activity for Melbourne HVAC businesses.

Should HVAC companies do content marketing?

Yes. Guides comparing split systems vs ducted, energy efficiency tips, and brand comparison content attract homeowners researching before purchase. These visitors convert to installation leads at high rates.

How competitive is HVAC SEO in Melbourne?

Moderately to highly competitive. Major franchises invest heavily, but independent operators can win in specific suburbs and niche services like commercial HVAC or specific brand servicing.

Should I do SEO myself or hire an agency?

SEO done well takes 10-15 hours per week. Most HVAC business owners are too busy managing installations and service calls to dedicate that time consistently. The businesses dominating Google search have either a dedicated marketing person or an agency handling their SEO. Professional SEO typically pays for itself within 2-3 months through increased leads — if SEO brings in even 3-4 extra installation jobs per month, the ROI is significant.