SEO for Melbourne Solar Installers

Real SEO Examples: Who's Doing It Right (And Wrong)

Let's look at real Melbourne solar panel installation companies and analyse what makes their SEO work — or fail.

Your First 30 Days: Step-by-Step Implementation

Don't try to do everything at once. Solar SEO is unique because the buying cycle is long (4-12 weeks from first search to installation), customers are extremely research-driven, and government rebates create urgent seasonal demand. Here's the priority order:

Keyword Research: What Your Customers Search

Understanding search intent is crucial. Here are the most valuable keywords for Melbourne solar panel installation companies:

High-Volume Keywords

Keyword	Monthly Volume	Notes
solar panels melbourne	2,900	Primary target keyword
solar installation melbourne	1,600	Installation service
solar battery melbourne	1,300	Storage solutions
solar rebate victoria	1,900	Government incentive
commercial solar melbourne	390	Business market
solar quotes melbourne	480	Comparison shopping

Lower Competition Opportunities

Schema Markup: Ready-to-Use Code

Schema markup helps Google understand your business. Copy and customise this code:

LocalBusiness Schema (Required)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Electrician",
  "name": "Your Business Name",
  "description": "Your description with services and location.",
  "url": "https://yourdomain.com.au",
  "telephone": "+61-3-XXXX-XXXX",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Melbourne",
    "addressRegion": "VIC",
    "postalCode": "3000",
    "addressCountry": "AU"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Services",
    "itemListElement": [
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Solar Panel Installation"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Battery Storage"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Solar Maintenance"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Commercial Solar"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Solar Hot Water"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "EV Charging"}}
    ]
  },
  "aggregateRating": {"@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "127"}
}
</script>

12-Month Content Calendar

Consistent content signals to Google that your business is active. Here's what to post each month:

Monthly Content Rhythm

Competitor Analysis Framework

Melbourne's solar market has a unique competitive landscape. You're not just competing with other installers — you're competing with powerful comparison sites like SolarQuotes (which dominates "solar panels melbourne" rankings), Canstar Blue, and aggregators that charge per lead. Your SEO strategy needs to rank you alongside these aggregators so customers come to you directly.

Victorian Rebate & Scheme SEO Strategy

Government solar schemes are one of the most powerful — and most underused — SEO opportunities for Melbourne solar installers. "Solar rebate victoria" alone gets 1,900 monthly searches, and dozens of related long-tail keywords drive highly qualified traffic from people who are actively planning to buy solar.

The Cost of NOT Doing SEO

Every day you're not visible in Google, competitors win jobs that could be yours. Let's do the maths:

Technical SEO Checklist

Technical issues can tank rankings no matter how good your content is:

Google Business Profile Checklist

Your GBP is often the first thing customers see. Make it count:

Frequently Asked Questions

How much do solar panels cost in Melbourne?

6.6kW system: $4,000-7,000 after rebates. 10kW: $7,000-12,000. 13kW+: $10,000-18,000. Prices include installation. Quality varies significantly - cheapest isn't always best value.

What rebates are available in Victoria?

Federal STC rebate: reduces cost by $2,000-4,000 depending on system size. Victorian Solar Homes rebate: up to $1,400. Interest-free loans also available. Check eligibility requirements.

How long do solar panels last?

Quality panels: 25-30 years with performance warranties. Inverters: 10-15 years typically need replacement once. Regular maintenance extends life.

How much can I save with solar?

Average Melbourne home: $1,000-2,000/year depending on system size, usage patterns, and feed-in tariffs. Payback period typically 3-6 years.

Do I need batteries with solar?

Batteries aren't essential but maximise self-consumption. Without batteries, excess power goes to the grid at lower feed-in rates. Batteries add $8,000-15,000+ to system cost.

How long does SEO take for solar companies?

Expect enquiry increases in 3-5 months, significant growth in 6-10 months. Solar is competitive but seasonal - build visibility before summer.