SEO Learning Hub — Free Guides

Local SEO 12 min read

Google Business Profile Melbourne: The Complete Optimisation Guide

How to optimise your GBP to rank in the Map Pack. Categories, reviews, photos, NAP consistency, and AI search optimisation for Melbourne businesses.

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AI SEO 18 min read

AI SEO: How to Get Your Business Cited by ChatGPT, Gemini & AI Overviews

We tested AI visibility across 41 Melbourne industries. Here's what actually gets businesses cited — and what doesn't move the needle.

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SEO Pricing 12 min read

How Much Does SEO Cost in Melbourne in 2026?

Honest pricing breakdown from $500 to $10,000+ per month. What you get at each level and how to avoid getting ripped off.

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AI Updates 10 min read

AI SEO: Are You Ready for Google's AI Mode?

Google AI Mode is changing search. Learn how Melbourne businesses can prepare their SEO strategy for AI-powered search results.

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Education 8 min read

Australian Universities Teaching SEO

Which Australian universities offer SEO courses? Complete guide to digital marketing education programs available in Melbourne and beyond.

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Events 12 min read

Digital Marketing Events in Melbourne 2026

Unmissable digital marketing events in Melbourne for 2026. A comprehensive list of conferences, meetups, and workshops.

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Domains 6 min read

Exact Match Domains: Pros and Cons

Should you buy a keyword-rich domain? Learn when EMDs help, when they hurt, and how Google evaluates exact match domains in 2026.

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Local SEO 8 min read

Google Reviews Plugin: Why It's Good for SEO

How displaying Google reviews on your website boosts local SEO, trust signals, and conversion rates.

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Social Media 7 min read

Hashtags and SEO: What You Need to Know

Do hashtags help SEO? Learn how hashtags impact search visibility on Google and social platforms.

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Performance 13 min read

Melbourne Hosting & Edge Caching: CWV SEO Guide

Melbourne hosting + edge caching beats Sydney for CWV. Learn how to eliminate latency tax for Victorian businesses.

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Strategy 6 min read

How Omnichannel Marketing Drives Website Traffic

Learn how integrating social, email, and paid channels creates powerful SEO synergy that boosts organic visibility.

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SGE Strategy 10 min read

Search Intent Clustering for SGE: Essential Guide

Learn how to cluster keywords by search intent to optimise for Google's Search Generative Experience.

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AI SEO 9 min read

Surviving Google's AI Overviews: A 2026 Blueprint

How Melbourne businesses can adapt their SEO strategy to maintain visibility in AI-powered search results.

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AI Content 6 min read

Does ChatGPT Content Get Blacklisted by Google?

Separating fact from fiction on AI-generated content penalties and what it means for your SEO.

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Social Media 5 min read

How to Optimise Your Facebook Page for Google

Practical steps to make your Facebook business page rank in Google search results.

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Healthcare SEO 10 min read

The Medical SEO Paradox: Why Healthcare Expertise Isn't Ranking

Why qualified medical professionals struggle to outrank content farms and how to fix it.

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