Largest Contentful Paint (LCP): Optimizing Core Web Vitals

In June 2020 Google introduced its Core Web Vitals metrics as a means to measure and analyze speed, interactivity and stability of sites. Three main elements outline the composition of Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Largest Contentful Paint is able to measure when the […]

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How To Implement Google’s New Practice Problems Structured Data

Google recently came up with the new practice problems structured data that allows educational websites to display their content directly on the search results page. With this update, Google aims to improve online learning for learners, teachers, and parents, who had to adapt overnight to new learning norms due to the uncertainties caused by the […]

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Core Web Vitals: Google’s New Ranking Signal

Insights into Google’s new Core Web Vitals ranking signal Google recently announced changes to its search ranking system with the introduction of Core Web Vitals as a ranking signal. Below, we analyse the new additions to ranking criteria and take a look at a case study to explore what this change mean for your website. […]

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Why Is a Short URL a Necessity For eCommerce Website-Categories?

How does Google differentiate between a long and short URL in eCommerce categories? Google essentially uses its multitude of tools to input websites into a hierarchy. Often websites implementing a short URL into their eCommerce categories are ranking nearer to the top. Leaving websites with longer or less comprehendible URLs at the bottom. Google wants […]

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Video Marketing: How Video Can Improve Website SEO

Video content has grown to become an effective medium in driving website traffic, creating engagement, and enhancing user experience – ultimately leading a website to an elevated ranking within the SERP’S (Search Engine Results Pages) if executed in a strategic and well thought out way. Yes thats right – SEO. This article will examine how […]

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