Using The WebP Image Format to Speed Up Your Website

You might’ve heard of WebP images. Maybe not. But either way, the WebP image format is here to stay, especially now that browsers like Microsoft Edge and Firefox have come on board and are supporting it. WebP is among the “next generation” of image formats that include the JPEG XR and JPEG 2000. Such formats […]

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Video Marketing: How Video Can Improve Website SEO

Video content has grown to become an effective medium in driving website traffic, creating engagement, and enhancing user experience – ultimately leading a website to an elevated ranking within the SERP’S (Search Engine Results Pages) if executed in a strategic and well thought out way. According to Cisco, “video traffic will be 82 percent of all […]

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