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SEO Learning Hub — Free Guides

Expert guides on AI search, technical SEO, and digital strategy. Built for Melbourne businesses ready to dominate search in 2026.

Featured Guide

Are You Ready for Google's AI Mode?

Google's AI Mode synthesises answers instead of showing 10 blue links. Here's how Melbourne businesses can adapt and get cited.

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Digital marketing events in Melbourne 2026 — Search Marketing Summit, ADMA Global Forum, SMX Australia and AI Summit conference dates and venues MELBOURNE 2026 EVENTS Q1 Search Marketing Summit Melbourne Convention Centre Q2 ADMA Global Forum Digital marketing leadership Q3 SMX Australia Advanced SEO conference Melbourne digital marketing events calendar 2026
Events 12 min read

Digital Marketing Events in Melbourne 2026

DMA, MDES, Retail Show, B2B eCommerce & AIME — dates, venues, costs and what to expect. Updated February 2026.

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Google Business Profile Melbourne complete optimisation guide — Map Pack listing with five-star reviews and local SEO signals for Melbourne businesses GOOGLE MAPS — LOCAL RESULTS 1 Your Melbourne Business ★★★★★ 4.9 (187) · Open · Melbourne CBD ✓ Verified · Complete Profile · Posts Active 2 Competitor A ★★★★☆ 4.2 (43) 3 Competitor B ★★★☆☆ 3.8 (12) Google Business Profile optimisation for Melbourne
Local SEO 12 min read

Google Business Profile Melbourne: The Complete Optimisation Guide

How to optimise your GBP to rank in the Map Pack. Categories, reviews, photos, NAP consistency, and AI search optimisation for Melbourne businesses.

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AI SEO how to get your business cited by ChatGPT, Gemini and AI Overviews — website shown as source in AI search results YOUR WEBSITE Structured · Authoritative AI Overviews "Source: yoursite.com.au" ChatGPT Cited as expert source ✓ Gemini Referenced in response ✓ AI SEO — get cited by every AI search platform
AI SEO 18 min read

AI SEO: How to Get Your Business Cited by ChatGPT, Gemini & AI Overviews

We tested AI visibility across 41 Melbourne industries. Here's what actually gets businesses cited — and what doesn't move the needle.

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How much does SEO cost in Melbourne in 2026 — pricing tiers from starter to enterprise showing monthly investment ranges for Melbourne businesses STARTER $ $500-1,500 /month GROWTH $$ $1,500-3,000 /month ENTERPRISE $$$ $3,000-10,000+ /month Melbourne SEO cost guide 2026 — what to expect at each tier
SEO Pricing 12 min read

How Much Does SEO Cost in Melbourne in 2026?

Honest pricing breakdown from $500 to $10,000+ per month. What you get at each level and how to avoid getting ripped off.

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AI SEO are you ready for Google's AI Mode — neural search synthesis from web sources replacing traditional search results GOOGLE AI MODE Neural synthesis from web sources — one answer, multiple citations Source 1 yoursite.com ✓ Source 2 competitor.com Traditional organic results pushed below AI Mode Position 1-10 now below the fold Google AI Mode update — is your SEO strategy ready?
AI Updates 10 min read

AI SEO: Are You Ready for Google's AI Mode?

Google AI Mode is changing search. Learn how Melbourne businesses can prepare their SEO strategy for AI-powered search results.

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Australian universities teaching SEO — comparison of formal university degrees versus industry SEO certifications and practical training paths UNIVERSITY DEGREE 🎓 3-4 year commitment Broad marketing focus Theory-heavy curriculum UTS · RMIT · UniMelb VS SEO CERTIFICATION 📜 Weeks to months Hands-on SEO skills Industry-current tools Google · Semrush · HubSpot Australian universities teaching SEO vs industry certs
Education 8 min read

Australian Universities Teaching SEO

Which Australian universities offer SEO courses? Complete guide to digital marketing education programs available in Melbourne and beyond.

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Exact match domains pros and cons — bestpizzamelbourne.com.au versus branded domain comparison showing SEO impact of keyword domains in 2026 bestpizzamelbourne .com.au Exact match domain vs yourbrand .com.au Branded domain ✓ Trust Brand SEO Exact match domains — brand authority beats keyword matching
Domains 6 min read

Exact Match Domains: Pros and Cons

Should you buy a keyword-rich domain? Learn when EMDs help, when they hurt, and how Google evaluates exact match domains in 2026.

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Google reviews plugin why it is good for SEO — star rating widget showing review schema markup boosting click-through rates and trust signals GOOGLE REVIEWS WIDGET 4.9 ★★★★★ Based on 187 Google reviews Schema Markup Rich Snippets ✓ Trust Signal +35% CTR ✓ Google reviews plugin boosts SEO trust and click-through rates
Local SEO 8 min read

Google Reviews Plugin: Why It's Good for SEO

How displaying Google reviews on your website boosts local SEO, trust signals, and conversion rates.

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Hashtags and SEO what you need to know — social media hashtag strategy across Instagram, LinkedIn and X showing indirect SEO benefits for search visibility # Instagram Discoverable LinkedIn Indexed X Trending Indirect SEO Benefits Hashtags and SEO — social signals that drive search visibility
Social Media 7 min read

Hashtags and SEO: What You Need to Know

Do hashtags help SEO? Learn how hashtags impact search visibility on Google and social platforms.

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Melbourne hosting and edge caching Core Web Vitals SEO guide — latency comparison showing Sydney versus Melbourne server response times and LCP CLS INP scores SYD Server 45ms latency to Melbourne → MEL Edge 5ms with edge caching ✓ LCP 1.8s ✓ Good INP 120ms ✓ Good CLS 0.03 ✓ Good Melbourne hosting with edge caching eliminates the latency tax
Performance 13 min read

Melbourne Hosting & Edge Caching: CWV SEO Guide

Melbourne hosting + edge caching beats Sydney for CWV. Learn how to eliminate latency tax for Victorian businesses.

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How omnichannel marketing drives website traffic — multiple channels including SEO, social media, email, ads and content all amplifying organic search results WEBSITE Traffic SEO Social Email Ads Content Omnichannel marketing — every channel drives website traffic
Strategy 6 min read

How Omnichannel Marketing Drives Website Traffic

Learn how integrating social, email, and paid channels creates powerful SEO synergy that boosts organic visibility.

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Search intent clustering for SGE essential guide — keywords grouped by informational, transactional, navigational and commercial intent for AI search optimisation INFORMATIONAL "what is" · "how to" · "guide" Learn intent TRANSACTIONAL "buy" · "price" · "near me" Buy intent NAVIGATIONAL "login" · brand name Find intent COMMERCIAL "best" · "review" · "vs" Compare intent Search intent clustering — group keywords by intent for SGE
SGE Strategy 10 min read

Search Intent Clustering for SGE: Essential Guide

Learn how to cluster keywords by search intent to optimise for Google's Search Generative Experience.

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Surviving Google's AI Overviews a 2026 blueprint — AI overview box pushing organic results below the fold with strategy to maintain visibility AI OVERVIEW Sources: site1.com · site2.com · yoursite.com.au ✓ — below the fold — Organic result #1 (now less visible) Organic result #2 Surviving Google AI Overviews — your 2026 SEO blueprint
AI SEO 9 min read

Surviving Google's AI Overviews: A 2026 Blueprint

How Melbourne businesses can adapt their SEO strategy to maintain visibility in AI-powered search results.

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Does ChatGPT content get blacklisted by Google — myth versus fact comparison showing AI content detection and Google indexing policies for AI-generated content GPT ChatGPT Content AI-generated text → G Google Index Blacklisted? MYTH Auto-penalised FACT Quality matters ChatGPT content and Google — quality decides, not origin
AI Content 6 min read

Does ChatGPT Content Get Blacklisted by Google?

Separating fact from fiction on AI-generated content penalties and what it means for your SEO.

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How to optimise your Facebook page for Google — Facebook Business Page ranking in Google search results alongside website for Melbourne businesses f Facebook Page Optimised · Complete NAP Google Result #1 yoursite.com.au ✓ Google Result #2 facebook.com/yourbiz ✓ Competitor pushed to #3 Optimise Facebook page for Google — own two search results
Social Media 5 min read

How to Optimise Your Facebook Page for Google

Practical steps to make your Facebook business page rank in Google search results.

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The medical SEO paradox why healthcare expertise is not ranking — E-E-A-T qualified medical content losing to content farms in Google search results for Melbourne healthcare MEDICAL EXPERT 🩺 E-E-A-T ✓ Qualified · Peer-reviewed Healthcare expertise Ranking: #8 vs CONTENT FARM 📄 No credentials SEO-optimised copy Mass-produced content Ranking: #1 The medical SEO paradox — why healthcare expertise isn't ranking
Healthcare SEO 10 min read

The Medical SEO Paradox: Why Healthcare Expertise Isn't Ranking

Why qualified medical professionals struggle to outrank content farms and how to fix it.

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