Case Study

ANL Containers



Increase in organic traffic


Campaign Keywords Number 1
ANL Containers Logo SEO Agency Melbourne
ANL Containers
Services Provided:

Key Highlight

Increased organic traffic by 399.85%


The client started out with only 6 keywords in the Top 10, but over time, we have helped them rank 40 keywords in the Top 10. With four very competitive big ticket keywords. 

Our SEO services have increased their rankings for following keywords:

#1 for ‘container hire’

#1 for ‘container hire’
#1 for ‘reefer container’

#1 for ‘sea containers’

With our strong content and creative SEO strategy, we were able to improve ANL’s structure and content to be search engine optimised and fit within a tight strategic foundation. We adopted a robust and thorough SEO copywriting service which has not only improved social sharing of the content but aided the overall SEO campaign. One SEO copywriting blog has brought in 1k plus unique organic users to the site. We write regularly and in a creative and strategic way, to continue to increase ANL’s organic traffic. 

Traffic Acquisition Update January 2018

ANL Organic Search has increased 399.85% since April 2017 (day SEO Melbourne started our digital marketing services). This has increased and trickled down to other forms of web traffic which have also increased. Direct traffic up %67, referral traffic up by 235% and social up %400.

ANL Organic SEO Melbourne


SEO Melbourne - ANL Containers Case Study - Google Analytics Reporting

PPC Traffic

Throughout the course of the pay per click campaign, with our knowledge and expertise, we managed to reduce the cost per conversion of a lead that ANL were getting by $2.79 ($16.5 per lead in April 2017 and $13.71 in January 2018) and we increased the total number of conversions that the website generated by 76 for them from 340 in April 2017 to 416 in January 2018 with about the same budget on clicks. These results were collected via Google AdWords.


Since we began work in April 2017 we have increased overall goal conversions by 204%. We used organic optimisation, content strategies and PPC optimisation to accrue this number. We used all elements of digital marketing to obtain this figure. We have compared April – Nov 2018 to the same dates back in 2016 so we can compare time before us and time with us.

ANL Conversions SEO Melbourne

Content Writing

With the aim of optimising the keyword “dangerous goods storage”, SEO Melbourne conducted thorough research in order to craft a blog post about the very subject and how it is linked with ANL Containers dangerous goods products. SEO Melbourne continues to produce fresh and highly strategic content for ANL Containers.

SEO Melbourne - ANL Containers Case Study - Content Writing

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