PPC Management MelbourneGoogle Ads that bring in leads
We plan, run and fine-tune your Google Ads so every dollar is tracked to a call, form or sale. Search specialists since 2006, working inside your own Google Ads account.
- $500/month management
- $450 one-off setup
- Ad spend paid to Google
- Free account review first
- Since 2006
- No lock-in contracts
- One client per industry
Why Google Ads budgets leak
Most businesses running Google Ads waste 20–40% of their spend without realising it. Not through one big mistake, but small ones that add up every month.
- Clicks that can turn into enquiries
- Clicks that leak away, through the three gaps below
Paying for clicks that never call
Broad keywords and missing negative keywords let unrelated searches eat the budget, and automated bidding runs without proper conversion data.
No idea which ads make money
Without call tracking and enhanced conversions, profitable campaigns get cut and losing ones keep running.
Paying for clicks you’d get free
When paid and organic aren’t managed together, you can end up bidding on searches where you already rank at the top.
What our PPC management includes each month
One fixed fee covers the lot. We don’t take a percentage of your ad spend, so we have no reason to inflate it.
Set up properly
- Campaign strategy and structure for Search, Shopping and Performance Max
- Keyword research
- Ad copy written and tested, with call, location and sitelink assets
- Conversion tracking in GA4 and Google Ads, including enhanced conversions and phone calls
- Google Shopping feed and Merchant Center management for online stores
Run and refined
- Bid and budget management, with ads scheduled around your enquiry hours
- Ongoing search-term and negative keyword clean-up
- Remarketing to bring back people who visited but didn’t enquire
- Landing page advice to lift Quality Score and lower your cost per click
- SEO and PPC coordination, so you stop paying for clicks you already win organically
Of your ad spend
One fixed fee covers the lot. We don’t take a percentage of your ad spend, so we have no reason to inflate it.
Your account, your data
Campaigns are built in your own Google Ads account. You own it, its history and its data, whether you stay with us or not.
Reported every month
A monthly report on cost per lead, conversions and return on ad spend, with next steps.
- Cost per lead
- Conversions
- Return on ad spend
- Next steps
What you’ll pay each month
A fixed fee, published up front. No lock-in contract. Slide to your ad budget.
Your monthly cost
- Ad spendPaid directly to Google
- $2,000
- ManagementOur fixed fee
- $500
- SetupOne-off, first month only
- $450
- Percentage of ad spend we take
- $0
- First month
- $2,950
- Each month after
- $2,500
Running SEO as well? See SEO packages and pricing.
Paid and organic search, working together
Two clients where we ran Google Ads and SEO as one programme. Figures are from the published case studies.
Specialist Termite Control
Goal conversion rate doubled after paid and organic were planned together, with paid data used to choose organic priorities.
Read the case study →DirectSMS & MessageMedia
“business SMS”
Paid search ran in the same programme as SEO, with paid data informing which organic terms to prioritise.
Read the case study →What clients say
“SEO Melbourne’s combined SEO and PPC strategy got nearly all our keywords to page one and our conversions increased significantly. The Free Assessment page is generating real leads.”
“Managing two brands in the same space required sophisticated strategy. SEO Melbourne delivered distinct approaches for each that drove significant growth across both.”
“SEO Melbourne has been incredible to work with! Their expertise and strategic approach have helped my website rank higher, bringing in more traffic and leads than ever before. They created a tailored SEO plan that delivered real, measurable results.”
Want a second opinion on your account?
We’ll review your Google Ads free, before you sign anything.
From first review to a profitable account
You always know what’s happening, when, and why.
- Before you commit
Free account reviewFree
We look at your current campaigns, wasted spend and conversion tracking, then tell you what we’d change.
Strategy and setup
Keyword research, campaign structure, audiences, bid strategy, tracking and landing page changes, mapped to your goals.
- First 2–4 weeks
Launch and learn
Ads go live with daily monitoring. The first weeks gather data on which keywords, ads and audiences convert.
- Month 2 onwards
Optimise and scale
From month two we make the big optimisations. Most accounts reach peak efficiency around months three to four.
Find out where your ad budget is going
Send us a few details. Here’s what happens next:
- You send a few details about your business
- We review your Google Ads account
- We come back with what we’d fix, within 24 hours
How much does PPC management cost in Melbourne?
We charge $450 setup plus $500 a month for management, with no lock-in contract and no percentage-of-spend fee. Your Google Ads budget is separate and paid directly to Google. We review your account free before you commit.
How much should I spend on Google Ads?
It depends on your industry, competition and goals. We recommend at least $1,000–$2,000 a month in ad spend to gather meaningful data. Typical Melbourne budgets run $2,000–$5,000 a month, scaled up once return on ad spend is proven.
How quickly will we see results from PPC?
Traffic starts as soon as campaigns are live. The first two to four weeks gather data on which keywords, ads and audiences convert. By month two there’s enough data for meaningful optimisation, and most campaigns reach peak efficiency around months three to four.
Do I keep my Google Ads account?
Yes. We build campaigns in your own Google Ads account, which you own and control. You can see every campaign, ad, keyword and dollar spent, and if you ever move on, the account and its history stay with you.
Should I run PPC if I already do SEO?
Usually, yes. PPC gives immediate visibility while SEO builds long-term rankings. We manage both together: when your organic ranking for a term is strong enough, we reduce or pause paid spend on it and move the budget to terms where organic hasn’t caught up.
Do you manage Google Shopping and Performance Max?
Yes. We handle product feed optimisation, Shopping campaign structure, product-level bidding and Merchant Center. Performance Max can work well with strong conversion data, good creative and the right audience signals; we set it up with tight asset groups and exclusions so the automation works for you.