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The world as we know it is increasingly one that is digitised – in the post 21st century, almost all aspects of our professional, personal and social lives are dependent on the technology that platforms them.
The world of e-commerce has been at the forefront of this charge, as globalisation has democratised the shape of marketplaces, businesses and products we buy/sell in one large, homogenised arena.
Standing out is more important than ever in this saturated pool – and the platforms, CMS and relevant tools we optimise with eCommerce SEO as a result have a profound effect on our capacity to do so.
Magento is a top choice for large-scale eCommerce stores, particularly suited for enterprise-level websites with its capabilities optimised for managing complex product pages and categories. Our expertise in navigating Magento’s tools allows us to craft customised eCommerce SEO strategies that boost your store’s search engine visibility.
As a popular content management system (CMS), WordPress is excellent for eCommerce businesses due to its vast array of plugins and customisation options. These features allow for optimal content and online store asset optimisation. Our eCommerce SEO team in Melbourne is highly experienced with WordPress, enabling us to develop bespoke eCommerce SEO strategies that promote sustainable growth for your online business.
Shopify is the fastest growing e-commerce platform in the world, renowned for its user-friendly interface that empowers small businesses to create their own online stores with ease. This platform enables entrepreneurs to manage their sales processes and customer interactions independently, which is particularly beneficial for small-scale operations aiming to expand their digital footprint.
Shopify’s pre-designed e-commerce store structures significantly reduce the workload for SEO, being especially beneficial for beginners and startups without a background in web or front-end design. The platform provides a user-friendly setup that includes organised landing pages with essential elements, inherently facilitating easy navigation.
As with any ecommerce webfront, however, maintaining product hierarchy via categorisation, organisation of content and canonicalisation of your web pages can be taxing to administer for rapidly expanding brands – and Shopify is no exception, given the way it defaults new URL’s on a site. At SEO Melbourne, we implement a clear order of navigation to your site, based on your marketing goals, and needs of your campaign more broadly.
Optimising user experience (UX) is crucial for maximising the effectiveness of your site. Shopify offers a variety of modern and responsive themes that are not only visually appealing but also perform consistently across different devices, which is particularly important for meeting the high-speed expectations of mobile users — the predominant user group in e-commerce. A good user experience significantly reduces bounce rates and increases page dwell time, which are key factors considered by Google for SEO rankings. To maintain optimal performance, regularly monitoring your site’s speed is essential – we adhere to essential tools in the Google suite to keep these aspects of user experience compliant to best practices.
At the core of any successful ecommerce SEO strategy is the establishment of strong categorisation, helping Google assess your site’s relevance to your potential customers’ searches with specificity. Items that users are looking for can be as broad and diverse as there are particles in the air, making the need for well-placed keyword targeting indispensable. While Shopify’s in-house marketplace features various SEO plugins and tools – such as SEO Manager or Plugin SEO – to simplify keyword integration and content optimisation, our stack looks toward industry standards like of Google’ Keyword Planner and SEMrush to better guide user insights that genuinely exist in the market. These tools enable us to better implement SEO best practices, leveraging Shopify’s user-friendly ecosystem to efficiently enhance SEO efforts.
Once your Shopify site is set up with strategically placed keywords, we focus on optimising your product pages. Shopify simplifies SEO by automatically optimising title structures, meta descriptions, and URLs, enabling merchants to follow best practices. Our insight then seeks to elevate this with the addition of page specific elements – like a clear call to action and high-quality product images – to reduce buyer uncertainty. Beyond on-page best practices like title lengths and naturally resonant product descriptions, our focus includes peripheral information like shipping details, return policies, and sizing information to enhance user experience and encourage longer visits.
Shopify SEO can be a lot to digest for many business owners. If this process sounds a little daunting, don’t worry, we can help. At SEO Melbourne, we are committed to delivering the highest quality service to get your e- commerce site ranking #1. Contact us here to find out how we can help you with your Shopify SEO Melbourne needs.
