SEO: The Science of Growing Your Organic Market

As a company or business to fully understand the complexities of SEO, it is important to consider how it works upon the intended audience. Often, one of the desired results of effective SEO is increasing a product’s relative ranking in search engine results pages (SERPs) as a means of creating a degree of differentiation of […]

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Aligning SEO Melbourne with Google’s Own SEO Advice

  Google Webmaster tools recently released a video and article providing advice on how to hire a useful SEO and prevent hiring a bad one. As advocates of white hat SEO practices and strategies, we felt that it was important to address the video and article presented by Google on how we incorporate SEO best practices into our business […]

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Video Marketing: How Video Can Improve Website SEO

Video content has grown to become an effective medium in driving website traffic, creating engagement, and enhancing user experience – ultimately leading a website to an elevated ranking within the SERP’S (Search Engine Results Pages) if executed in a strategic and well thought out way. According to Cisco, “video traffic will be 82 percent of all […]

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Privacy Google Assistant

Google Assistant: Trading Privacy for Convenience

Every day people around the world utilise Google and its services to provide users with the most timely and relevant information they need. Although as convenient as Google has become with maps, Gmail, Google Drive, Google Assistant etc. There are growing concerns related to Google Assistant and its pre-emptive knowledge makeup. Imagine a machine knowing information […]

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How To Find What Google Wants

I once tried to explain to my Grandma what I do at SEO Melbourne. Now, she knows what Google is but she wouldn’t have any idea about what Google wants, as she doesn’t have access to the Internet. Then I went to a friend of mine and told her what I did. She’s an Internet […]

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voice-search-SEO tactics

How Does Google Voice Search Affect SEO Tactics?

It’s no secret that search engines are becoming increasingly intelligent and more sophisticated in the way they deliver web results. To maintain  successful SEO tactics for your company and or business, it’s important to keep up to date with the technology changes that alter the behaviour of searchers. One of the biggest innovations at Google […]

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SEO Company Long Tail Keywords & Their Relationship To The Conversion Funnell

Long Tail Keywords & Their Attraction To The Conversion Funnel

  We often make the mistake of assuming the buying process for customers is simple. They find out they are in need of a product or service, then they come to a decision on whether or not to make a purchase. While it safe to say that’s an oversimplification of the entire process, in actuality […]

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WordPress Template 101 hacks – Part 1

  Templates are not always the way you want them Let’s go through some WordPress Template 101 hacks. How often do you download a template for your WordPress website with the hope it will deliver all you want? I hope not so often. But when you install the new theme, you try to personalise to […]

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Googlebots crawling your blog

Are Googlebots Crawling Your Blog?

Googlebots (also commonly known as ‘spiders’) crawl your websites content and indexes pages of your website so when people search for the product or service you have to offer it shows up in Google’s index. Now if you’re familiar with how search engine bots work, you’d be familiar with terms like crawling and indexing, if […]

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Rankbrain analysis of page relevance

How Rankbrain is analysing page relevance

  Rankbrain – Analysing page relevance Rankbrain is going to start analysing web pages for relevance and every page is going to be given a score on a scale of 1-10, 10 being highly relevant content and one being highly irrelevant. But Wait! Isn’t this similar to the quality score system that already exists for […]

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