CTRL Group is a professional services firm that needed both better search visibility and improved website usability. Their existing site wasn't optimised for either search engines or user conversion — a common situation where design and SEO work against each other rather than together.
They needed an integrated approach where web design and SEO strategy were built as one cohesive solution.
Website design not optimised for search or conversions
SEO-driven redesign improving both rankings and UX
Low conversion rate from organic traffic
2.1× conversion increase
Static traffic growth
2.6× traffic growth
SEO Web Design
Redesigned the website with SEO principles embedded from the ground up — ensuring site structure, page hierarchy, and content architecture all served both search engines and users.
Conversion Optimisation
Improved the user journey from landing page to conversion point, reducing friction and ensuring visitors from organic search could easily find what they needed and take action.
On-Page SEO Foundation
Implemented comprehensive on-page optimisation across the redesigned site — metadata, internal linking, schema markup, and content structure.
The SEO-integrated web design approach delivered 2.6× traffic growth as the new site structure and content performed significantly better in search results. Conversions more than doubled at 2.1×, proving that good design and good SEO are complementary.
The improved user experience reduced bounce rates and increased time on site, creating a virtuous cycle of better engagement signals feeding improved rankings.