Procept — B2B Industrial SEO Growth
- Campaign Completed
- One Client Per Industry
- Page 1RankingsKey industrial service terms ranked
- GrowingAuthorityConsistent domain authority growth
- QualifiedLeadsB2B lead quality improved
- ServiceB2B SEO
- IndustryLogistics & Industrial
- StatusCampaign Completed
- ModelOne Client Per Industry
The Challenge
Procept operates in the industrial services sector, where B2B search behaviour is fundamentally different from consumer search. Decision-makers:
- research extensively
- compare multiple providers
- require detailed technical information before engaging
This campaign was managed by SEO Melbourne, Melbourne’s specialist SEO agency.
The company needed an SEO strategy that matched this longer, more technical B2B buying journey.
What changed
- Before
Limited search visibility in industrial space
AfterRanking for key industrial service terms
- Before
No SEO strategy for B2B audience
AfterTargeted approach matching procurement search behaviour
- Before
Low organic lead volume
AfterImproved lead quality and volume from search
Our Approach
- 01
Technical Service Pages
Procept’s service pages carry the specifications and process detail industrial procurement teams check before they shortlist a provider.
Created detailed service pages with technical specifications and process information that matches how industrial procurement teams evaluate service providers.
- 02
B2B Keyword Strategy
Procept’s keyword targets came from the technical terms and jargon procurement managers and engineers type, not consumer phrasing.
Targeted the specific technical terms and industry jargon that procurement managers and engineers use when searching for industrial services.
- 03
Authority Content
Case studies and technical content gave Procept trust signals, steady domain authority growth and noticeably better lead quality from search.
Published case studies and technical content that demonstrated expertise and built trust signals valued by both search engines and B2B decision-makers.
The Results
- Page 1RankingsKey industrial service terms rankedTheir key search terms
- 1Procept
- 2
- 3
- 4
- 5
- GrowingAuthorityConsistent domain authority growth
- QualifiedLeadsB2B lead quality improved
The B2B-focused approach delivered consistent ranking improvements across Procept's target industrial service terms. The quality of organic leads improved significantly as content matched the technical expectations of procurement teams.
Domain authority grew steadily as the technical content earned recognition and links from industry-relevant sources.
SEO Melbourne understood our B2B audience and created content that resonates with industrial procurement teams. The lead quality has improved noticeably.
Want Results Like Procept?
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- We reply within 24 hours to book a time
- A free 30-minute strategy meeting: where your opportunities are
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