Mechanic Desk is a Melbourne automotive service provider. Despite quality workmanship and a strong local reputation, they had virtually zero organic search presence — all new customers came through word of mouth or paid advertising.
In the competitive Melbourne automotive market, organic visibility is a massive untapped channel for generating new customer leads at lower cost than ongoing paid campaigns.
Near-zero organic visibility for automotive terms
Dominant rankings for Melbourne mechanic searches
No organic traffic to speak of
2,473% organic growth in under a year
Relying entirely on word of mouth
25× organic sessions driving new customers
Foundation SEO Build
Built the complete organic presence from scratch — site structure, metadata, service pages, and technical foundation — creating the infrastructure needed for search visibility.
Service Page Strategy
Created comprehensive pages for each automotive service with location targeting, ensuring Mechanic Desk appeared for the specific service + location searches that drive bookings.
Content Authority
Published automotive maintenance guides and car care content that established topical authority and created additional organic traffic entry points.
Starting from near-zero, the results were extraordinary — organic traffic grew 2,473% in just eleven months. Organic sessions increased 25× as the new pages captured search demand that was previously going to competitors.
The rapid growth demonstrated the massive untapped opportunity in organic search for trade businesses willing to invest in a proper SEO foundation.