MMM Auto Centre is a Melbourne auto parts and car wreckers service. As a trusted client since late 2022, they needed to establish stronger organic visibility for key terms like "Melbourne auto parts" and "free car removal" in a market crowded with competitors.
The business had an existing website but lacked the SEO foundation needed to compete for high-intent automotive search terms.
Limited online presence for auto parts
SEO pages ranking for target automotive terms
Melbourne auto parts keywords unranked
Significant ranking improvements across target terms
Low organic engagement
39% increase in engaged sessions
Service-Focused SEO Pages
Created targeted SEO pages for each service offering — auto parts, car wrecking, free car removal — with keyword-optimised content matching how customers search.
Keyword Strategy
Identified and targeted high-intent terms specific to the Melbourne auto parts market, mapping keywords to dedicated landing pages for maximum relevance.
Linking Architecture
Built a strategic internal linking structure connecting service pages to the homepage, distributing authority and helping key pages rank faster.
In just three months, MMM Auto Centre saw site users increase by 95%, sessions grow 57%, and engaged sessions rise 39%. The rapid results demonstrated the impact of focused service-page SEO in the automotive sector.
Key service pages quickly became the site's top-performing pages, showing that the SEO-first content approach was successfully capturing purchase-intent traffic.