Melbourne Dynamic Content SEO | SEO Melbourne Agency

Dynamic content for SEO and having a genuine understanding of the power of optimising said content is what should be frequenting your ranking and optimisation thoughts. Implementing dynamic SEO into your plans for your future website changes is a number 1 priority here at SEO Melbourne. Some important questions need to be asked when we think about dynamic content and how it will be applied to your business’s SEO strategy.

Some of these questions are:

What is Dynamic Content?

Dynamic content is content that is able to change and dynamically renew itself as your business does. It is content that is most suited to constant change ie: sale items in an e commerce store or as detailed as displaying live(real time data) available for users to book doctors online; it could even be as simple as adding an update to a blog. As long as its updating and is dynamically changing as your site and business does then it’s dynamic content.

How is your site going to be dynamic?

ie: How is your site going to regularly change without too much effort but be effective enough to increase your rankings and improve your SEO. What is it about your site that will be “fresh”? What is it about your site that will change and therefore require Google and other search engines to crawl your site more regularly. Furthermore, is this content that is changing both relevant and optimised? Have you looked at this content from a front of house and a back of house perspective. SEO optimisation of your dynamic content requires both a front and back of house strategy.

Why?

Front Of House Dynamic content SEO optimisation:

Two critical questions are to be asked so that you combine a best of both worlds approach to your body of content optimisation. These are, what is being said to your users? ie: what is the message from a relevance and content value point of view. Is it worth sharing and is it worth knowing? This might sound straight forward however 80% of content is not worth knowing and sharing.

and, what is being said to the search engines? There is a clear difference between the two but when it comes to best practice optimisation it will be invisible to the naked eye but will work in a highly effective manner.

An example of content body optimisation is as follows.

The optimisation of your keywords within the content itself will be relevant to the content and subject matter and flow freely within the prose. The keywords are in all forms and derivatives of the main keywords and feature an optimal amount of times. The sequence of the keywords change also and this must be kept in the back of your mind when creating your content for your users. It is important to note that at this point you should not let the keywords dictate your content but merely act as a framework for your house of content.

Back Of House Dynamic Content SEO Optimisation: This is where the framework of your dynamic content should be placed.

1. Page Title/Blog Title is usually the same thing when the blog is set up correctly.If not use a simple WordPress plugin by the name of Yoast that will allow you to control all meta data for your blog post.

2. Meta Description, keywords should feature in the meta description of the dynamic content post for better SEO. Try and place the keywords as early as you can into the title and and meta description for optimal ranking performance and click through rate.

3. A H1 should be applied to the page as well. Once again try and include your main keyword into the H1 but do not sacrifice an attractive heading for a keyword.

4. Images within a WordPress system are easily optimised, WordPress gives you the option of including a title and alt attribute as well as a description (which in my opinion goes beyond what’s needed) If you are using any other CMS you may be limited. I have found more to be limited in their capability for optimisation than optimal. Hence my WordPress bias.

The above information should give you a solid understanding of what dynamic content is and how it is paramount for SEO optimisation now and into the future. It should have also given you a good insight into both front of house and back of house optimisation of the dynamic content.

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