Paid search delivers immediate, measurable visibility while your organic SEO builds long-term authority. Our PPC management combines deep search expertise with data-driven campaign management to maximise your return on ad spend across Google Ads, Shopping, and Display networks. Unlike PPC-only agencies that manage bids in isolation, we coordinate paid and organic strategies so every dollar works harder and both channels reinforce each other.
Most PPC agencies manage bids and budgets. We manage them with two decades of search engine understanding — knowing exactly which queries convert, how to structure campaigns for quality score, and where paid and organic strategies should complement each other.
Campaign structure, keyword strategy, ad copy testing, bid management, and quality score optimisation for Search, Display, and Discovery campaigns. We build account architectures that scale with your business and continuously test ad variations to improve click-through rates and conversion performance.
Product feed management, Shopping campaign structure, bid strategy for product-level profitability, and alignment with your organic Shopping presence. We optimise every product listing for maximum visibility across Google Shopping surfaces, free listings, and Performance Max campaigns.
Audience segmentation, dynamic remarketing, cross-channel retargeting, and sequential messaging strategies that bring back high-intent visitors who did not convert on their first visit. We build audience lists based on behaviour signals, not broad demographics, so your retargeting budget reaches the people most likely to buy.
Proper attribution setup across Google Analytics 4, Google Ads, and CRM integrations so you know exactly which clicks generate revenue. We implement enhanced conversions, offline conversion tracking, and multi-touch attribution models that give you the full picture of how paid search contributes to your bottom line.
Ad-specific landing pages designed for quality score and conversion rate — reducing cost per click while increasing conversion volume. Every landing page is tested, measured, and iteratively improved based on real user behaviour data, not assumptions about what should work.
Coordinated strategies where paid covers gaps while organic builds, with shared keyword data informing both channels for maximum efficiency. We use PPC data to validate organic keyword targets and use organic rankings to reduce paid spend on terms where you already dominate naturally.
Understanding search is understanding search — whether the click is paid or organic. Our two decades of SEO experience means we understand search intent, keyword semantics, and user behaviour at a level most PPC-only agencies simply cannot match. We have spent twenty years studying how people interact with search results, which queries lead to conversions, and how Google evaluates landing page relevance. That depth of knowledge directly translates into campaigns that convert more efficiently.
We know which queries signal purchase intent versus research intent, and we bid accordingly rather than treating every keyword the same. We know how to structure landing pages for both quality score and conversion rate — because the same principles that make a page rank organically also make Google reward it with lower cost-per-click in paid campaigns. We know where to bid aggressively for maximum return and where to let organic carry the traffic without wasting ad spend.
The result is PPC campaigns that cost less per conversion and work in concert with your organic presence to dominate the entire search results page. When a potential customer sees your brand in both the paid and organic results, trust and click-through rates increase measurably for both positions.
Two decades of search engine understanding informs every campaign decision — from keyword selection to bid strategy.
We manage both channels to work together, sharing keyword data and ensuring paid does not cannibalise profitable organic traffic.
You see every dollar spent, every conversion tracked, and every optimisation made. No black-box reporting or hidden management fees.
Your campaign data, competitive intelligence, and bidding strategy is never shared with competitors.
Most businesses running Google Ads are wasting 20 to 40 percent of their ad spend without realising it. The waste comes from several sources that PPC-only agencies often overlook or accept as normal. Broad match keywords pulling in irrelevant searches, poor negative keyword management letting unqualified clicks drain your budget, and automated bidding strategies left running without proper conversion data feeding them — these are not minor inefficiencies, they are structural problems that compound month after month.
Landing page quality is another major source of wasted spend. Google assigns each ad a quality score based partly on landing page relevance and experience. A page that loads slowly, does not match the ad's promise, or offers a poor mobile experience receives a lower quality score — which directly increases your cost per click. You end up paying more than competitors for the same position simply because your landing page experience is inferior. Our SEO background means we build landing pages that Google rewards with higher quality scores and lower costs, giving you more clicks for the same budget.
Attribution gaps cause a different kind of waste — invisible waste. Without proper conversion tracking across devices, offline conversions from phone calls, and accurate multi-touch attribution, you cannot identify which keywords and campaigns actually generate revenue. Decisions get made based on incomplete data, and profitable campaigns get cut while unprofitable ones continue running. We implement tracking infrastructure that captures the full conversion journey so every optimisation decision is based on real commercial outcomes, not partial metrics.
Finally, most PPC accounts suffer from campaign structure decay over time. What started as a well-organised account gradually accumulates paused campaigns, overlapping ad groups, conflicting keywords, and outdated ad copy. This structural debt reduces efficiency and makes meaningful optimisation increasingly difficult. We regularly restructure accounts to maintain clean architecture and peak performance as your business evolves.
Aggressive negative keyword management, search term analysis, and bid adjustments that cut the 20-40% waste most Google Ads accounts carry without anyone noticing.
SEO-grade landing pages that earn higher quality scores from Google, directly reducing your cost per click and stretching every dollar further.
Enhanced conversions, phone call tracking, offline conversion imports, and multi-device attribution so you see the complete picture of PPC revenue impact.
Clean, scalable campaign structures that maintain peak efficiency as your business grows and your ad spend increases over time.
Different industries face different PPC challenges, and a one-size-fits-all approach wastes budget. A tradie competing for emergency plumbing searches needs a fundamentally different campaign structure than an eCommerce store running Shopping ads or a B2B company targeting long sales cycles with multi-touch attribution. We build campaigns around how your specific customers search, evaluate options, and ultimately decide to buy.
Tradies, medical practices, and local service businesses need campaigns targeting urgent, high-intent searches within specific Melbourne suburbs. We build geo-targeted campaigns with call extensions, location assets, ad scheduling optimised to your peak enquiry hours, and bid adjustments by suburb that puts your business in front of customers at the exact moment they need you most.
Online retailers need Shopping campaigns, Performance Max, and dynamic remarketing that drive profitable transactions rather than just clicks. We optimise product feeds, manage bid strategies at the product level, and align paid Shopping with organic product visibility for maximum shelf space in search results.
Law firms, accountants, and consultants face high CPCs in competitive categories where a single click can cost $20 to $50 or more. We maximise every click through laser-focused keyword targeting, compelling ad copy that pre-qualifies prospects before they click, and landing pages designed to convert informed buyers who are actively comparing providers before making a decision.
B2B companies with long sales cycles need campaigns that capture leads at multiple funnel stages — from initial awareness through research and evaluation to final decision. We build multi-touch PPC strategies with content-gated offers, retargeting sequences, and CRM-integrated tracking that attributes pipeline revenue back to specific campaigns and keywords so you know exactly which ad spend drives real business outcomes.
We earn your business every month through transparent reporting and measurable performance. Book a strategy call to see if we are the right fit.
Book a Strategy CallA clear, structured process that delivers results without surprises. You know what is happening, when, and why at every stage.
Review existing campaigns, identify wasted spend, assess conversion tracking accuracy, and benchmark current performance.
Keyword research, campaign structure, audience segmentation, bid strategy, and landing page requirements mapped to your business goals.
Campaign deployment with daily monitoring, bid adjustments, ad copy testing, and negative keyword management.
Monthly performance reports with revenue attribution, ROAS analysis, and strategic recommendations for scaling profitable campaigns.
These are not hypothetical numbers. These are real outcomes from real clients using this exact service.
Combined SEO and PPC strategy delivered 38% increase in goal conversions and doubled the conversion rate, with 13 out of 14 target keywords ranking on page one.
Integrated paid and organic strategy achieved #1 ranking for 'business SMS' and added 11 new keywords to the top 10 search results, driving qualified B2B leads.
PPC and SEO serve different timelines and purposes. PPC delivers immediate visibility for competitive terms while SEO builds long-term organic presence. Together, they dominate more of the search results page and provide data that improves both channels.
Budget depends on your industry, competition, and goals. We recommend starting with enough to gather meaningful data — typically $2,000-5,000/month for Melbourne businesses — then scaling based on return on ad spend. We will advise on realistic budgets during our strategy session.
We measure return on ad spend (ROAS), cost per conversion, conversion volume, and revenue attribution. Click metrics and impressions are secondary to actual business results.
Yes. Product feed optimisation, Shopping campaign structure, product-level bid management, and alignment with your Merchant Center and organic Shopping listings are all part of our PPC service.
We offer transparent monthly management fees based on ad spend levels and campaign complexity. No percentage-of-spend models that incentivise us to increase your budget. Contact us for a detailed quote.
We monitor keyword-level performance across both channels. When your organic rankings are strong enough to capture the majority of clicks for a term, we reduce or pause paid spend on that keyword and reallocate budget to terms where organic has not yet caught up. This coordination ensures you are not paying for clicks you would have received organically while maintaining visibility for competitive terms where paid support is still needed.
Performance Max is Google's automated campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail, and Maps using machine learning. It can be effective when properly configured with strong conversion data, quality creative assets, and appropriate audience signals. However, without careful setup and monitoring, it can waste spend on low-quality placements. We configure Performance Max campaigns with tight asset groups, proper exclusions, and ongoing optimisation to ensure the automation works in your favour.
PPC delivers traffic immediately once campaigns are live, but optimised performance takes time to develop. The first two to four weeks are focused on data gathering — understanding which keywords, ads, and audiences convert best. By month two, we have enough data to make meaningful optimisations. Most campaigns reach peak efficiency around months three to four as we refine targeting, improve quality scores, and scale the elements that are working.
Absolutely. We set up campaigns in your own Google Ads account, which you own and control at all times. You have full access to see every campaign, every ad, every keyword, and every dollar spent. If you ever choose to move to another agency or manage campaigns in-house, your account, its history, and its data remain entirely yours with no disruption.
Get a free Google Ads audit and discover where your campaigns are wasting spend.
Book Your Strategy CallLooking for professional SEO Melbourne services? Our SEO agency Melbourne offers comprehensive SEO services Melbourne businesses trust for sustainable organic growth.
Join 200+ Melbourne businesses achieving 300-500% traffic growth