Many business owners realise they are losing out on potential new customers due to their websites not ranking well in search engines. They often decide to reach out to SEO specialists for help. However, surprisingly many expect to get the results almost instantly. Unfortunately, that’s not how search engine optimisation works. It takes time to improve any website’s rankings for many reasons. In this video, we will take you through an SEO campaign process and hopefully shed some light on how SEO ranking works, how long it takes and why?
The first step in any SEO campaign is developing an SEO strategy. This involves keyword research, implementation document development, consultations with web developers as well as the business owner, and then implementing all of the above. This process can take a month or two, also depending on your website’s current condition. If your site needs a lot of improvements, it might take longer to make site structure recommendations, and for the developers to implement them.
What’s more, migrating your site to content management systems such as Wordpress could be recommended, which also takes time. Using Wordpress is beneficial because it allows for better SEO optimisation and results, and that’s why we always suggest it to our customers. Therefore, the first stage of any SEO campaign which consists of planning and implementation can take one or even two months, and that’s before you even get any visible results. However, this stage is crucial for any effective SEO campaign.
The next step is to create fresh content for your site. This content will be targeting particular keywords you want your business rank for, which your SEO experts chose and consulted with you.
Web content optimised for keywords can be almost anything – blog posts, research articles, interviews, infographics, images, videos, and so forth. Each one should be tailored to contain specific keywords relevant to your SEO campaign. If you like, you can give it a crack and create the content yourself. If you’re not that into writing, most SEO agencies will offer content creation as a part of their service. After you start publishing fresh content on your site, it can take a few months to bring in the results you want. And remember, content needs to be added consistently to get the best results as Google rewards consistency.
Lastly, it is important to remember that there are many other factors which impact how long it will take for your site to rank. We already mentioned that the domain your site uses might impact your rankings, and so can your site’s age. It will also take time to build authority of the pages you want to rank through a backlinking strategy. Apart from the internal factors we just mentioned, there are external factors in play as well.
If the industry you’re in is highly competitive, so will be the keywords you want to rank for, and therefore it might take more effort and time to get the results you anticipate. If this is the case for you, you might need to be creating a lot more creative content than other businesses. Blog posts about surprising uses of your product could be an example.
Depending on the combination of the above factors, getting visible SEO results can take anywhere between a few months to over half a year, and sometimes even longer than that. The key to getting the Google rankings you want is to be persistent, consistent and prepared for the journey ahead. If you’re willing to put the time and effort into your SEO campaign, implement the recommendations from the SEO experts you hired, and patiently wait for the results, your site will be well on its way to ranking on the first page of Google. Good luck!
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