WordPress SEO Advanced SEO Strategies, Part 3: Canonical Tags
Welcome to Part 3 of our video series on WordPress SEO advanced strategies. Today we will be talking about using the canonical tag to avoid duplicate content issues.
Canonical tags allow you to signal to tell search engines how you want your content to be prioritised. Search engines do not like duplicate content. If you have pages that replicate the same copy, this can drain your ranking. However, some websites need to have similar content across multiple pages. For example, if you have an online shop, one page might have to be copied multiple times to let the user search for various sizes and colours.
In this case, you should tell search engines which version of the content you prioritise with a canonical tag. A canonical tag is a snippet of code that you can insert into a webpage’s source code. You can see what it looks like here. Using the canonical tag prevents the search engines from indexing similar content multiple times and stops your website’s ranking being hindered because of duplication.
Stay tuned for Part 4 of our WordPress SEO Advanced SEO Strategies series, where we will discuss comment optimisation.
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