SEO Podcast: The New Online Trend

SEO Podcast: The New Online Trend

As market competitiveness increases and businesses are constantly aiming for new ways to optimise their content for SEO, there has been a shift from traditional content types such as text, into more engaging mediums such as video and more recently long form content such as podcasts. Text content, despite the changing landscape of digital marketing, […]

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Using The WebP Image Format to Speed Up Your Website

Using The WebP Image Format to Speed Up Your Website

You might’ve heard of WebP images. Or maybe not. But either way, the WebP image format is here to stay, especially now that browsers like Microsoft Edge and Firefox have come on board and are supporting it. SEO Melbourne explores what this means. WebP is among the “next generation” of image formats that include the […]

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What is the Google Reviews Plugin and why is it Good for SEO?

What is the Google Reviews Plugin and why is it Good for SEO?

Gone are the days of telephone books and newspaper testimonials. Whenever we need anything nowadays, whether it’s a quirky brunch spot or a local mechanic, Google is the first port of call. There is no way to ‘try before you buy’ when browsing products and services online. That’s where the Google Reviews plugin for WordPress […]

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Digital Marketing Events In Melbourne 2019

Digital Marketing Events In Melbourne 2019

Here at SEO Melbourne we know how important it is to stay top of the game within the digital marketing industry and more particularly SEO. The industry is changing daily, with new updates, techniques and technologies emerging ever relentlessly.  Whether you’re a professional digital marketer yourself, a business owner who wants to expand online, a […]

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SEO For Video Explained: SEO Melbourne Case Study With 5 Real-Life Examples

SEO For Video Explained: SEO Melbourne Case Study With 5 Real-Life Examples

Ever wondered what SEO for video is and what difference does it make? Picture this: you’ve had a genius idea for a video to promote your business and grow your customer base. You spent weeks developing your idea, writing the script, recording, and then finally putting it together and editing. Your piece of video art […]

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9 SEO Podcasts For Those Bored With Blogs But Still Want To Learn

9 SEO Podcasts For Those Bored With Blogs But Still Want To Learn

  Keeping up with the news in the SEO and digital marketing world can be difficult, with changes happening constantly across platforms, including social media and google. It can be hard to be on top of it with limited time in the day, so why not take advantage of podcasts, you can learn while traveling, […]

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SEO: Squarespace Vs WordPress [Best SEO Practices 2019]

SEO: Squarespace Vs WordPress [Best SEO Practices 2019]

Here at SEO Melbourne, we get a lot of clients coming to us asking us about the differences between Squarespace Vs WordPress when it comes to SEO. More generally they are asking us how to SEO Squarespace? And how to SEO WordPress? Squarespace and other drag and drop website builders (e.g. Wix and Weebly) are […]

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Small Business SEO – How SEO Can Help Grow Your Business

Small Business SEO – How SEO Can Help Grow Your Business

So you own a small business but you’re struggling to increase traffic to your site. You’re next door neighbours son mentions SEO and how it can improve your traffic but you’re not really sure what it is or how it can work for you. This beginners guide to SEO for small business is designed to […]

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Hyperlocal Search: How To Conquer This 2018 SEO Trend

Hyperlocal Search: How To Conquer This 2018 SEO Trend

Ah, 2018. One month in, and it’s already brought upon us the elusive super blue blood moon – a.k.a the talk of the town. Well, not just one specific town… People all over the world are still yapping on about it. Speaking of specifics, 2018 is also the year that hyperlocal search results will take […]

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SEO, Blockchain & An Open Protocol For All

SEO, Blockchain & An Open Protocol For All

Blockchain, Bitcoin, Ethereum, Crypto, Alt Coins, Dogecoin, Cardona,  Steemit  etc.. etc… If all this internet talk is getting a little too much for you, we hear you. To say the internet is in raptures over cryptocurrency, would be an understatement. Without getting too deep and hyperbolic, isn’t it great to have a potential revolution at play given […]

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