How to Effectively Optimise Your Products for Amazon

How to Effectively Optimise Your Products for Amazon

Amazon: The Largest E-Commerce Search Engine As the world has grown increasingly digital and online shopping has become more commonplace than ever, it’s hard to ignore the power of the online retail giant known as Amazon. However, many businesses are concerned with improving SEO on Google but aren’t very well-versed in SEO on Amazon. In […]

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Why Clickbait Is Bad For SEO & Brand Authority

Why Clickbait Is Bad For SEO & Brand Authority

As promised in the title, this blog post will explore why clickbait occurs, how is bad for your SEO and brand authority and what Google is doing about it. So rest assured, you haven’t been clickbaited. What are clickbait headlines and why do people use them? Clickbait headlines are overpromising and controversial statements which use […]

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September 2019 Changes To The Google Algorithm

September 2019 Changes To The Google Algorithm

A video published by Google Webmasters today outlines the major changes made in the Google Algorithm, meta tags, Google Search Console, no follow and more. New ways to control how Google Search displays your listings through meta tags and HTML attributes.  Meta tags: Using  “max-snippet:[number]” you can now set a maximum text-length of the snippet. […]

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SEO Podcasts: The New Online Trend

SEO Podcasts: The New Online Trend

As market competitiveness increases and businesses are constantly aiming for new ways to optimise their content for SEO, there has been a shift from traditional content types such as text, into more engaging mediums such as video and more recently long form content such as podcasts. Text content, despite the changing landscape of digital marketing, […]

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Using The WebP Image Format to Speed Up Websites

Using The WebP Image Format to Speed Up Websites

You might’ve heard of WebP images. Or maybe not. But either way, the WebP image format is here to stay, especially now that browsers like Microsoft Edge and Firefox have come on board and are supporting it. SEO Melbourne explores what this means. WebP is among the “next generation” of image formats that include the […]

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What is the Google Reviews Plugin and why is it Good for SEO?

What is the Google Reviews Plugin and why is it Good for SEO?

Gone are the days of telephone books and newspaper testimonials. Whenever we need anything nowadays, whether it’s a quirky brunch spot or a local mechanic, Google is the first port of call. There is no way to ‘try before you buy’ when browsing products and services online. That’s where the Google Reviews plugin for WordPress […]

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Digital Marketing Events In Melbourne 2020

Digital Marketing Events In Melbourne 2020

Here at SEO Melbourne we know how important it is to stay top of the game within the digital marketing industry and more particularly SEO. The industry is changing daily, with new updates, techniques and technologies emerging ever relentlessly.  Whether you’re a professional digital marketer yourself, a business owner who wants to expand online, a […]

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SEO For Video Explained: SEO Melbourne Case Study With 5 Real-Life Examples

SEO For Video Explained: SEO Melbourne Case Study With 5 Real-Life Examples

Ever wondered what SEO for video is and what difference does it make? Picture this: you’ve had a genius idea for a video to promote your business and grow your customer base. You spent weeks developing your idea, writing the script, recording, and then finally putting it together and editing. Your piece of video art […]

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9 SEO Podcasts For Those Bored With Blogs

9 SEO Podcasts For Those Bored With Blogs

Keeping up with the news in the SEO and digital marketing world can be difficult, with changes happening constantly across platforms, including social media and google. It can be hard to be on top of it with limited time in the day, so why not take advantage of podcasts, you can learn while traveling, exercising, […]

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SEO: Squarespace Vs WordPress [Best SEO Practices]

SEO: Squarespace Vs WordPress [Best SEO Practices]

Here at SEO Melbourne, we get a lot of clients coming to us asking us about the differences between Squarespace Vs WordPress when it comes to SEO. More generally they are asking us how to SEO Squarespace? And how to SEO WordPress? Squarespace and other drag and drop website builders (e.g. Wix and Weebly) are […]

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