Structured Data And Business They’re Valuable For

Structured Data And Business They’re Valuable For

What is structured data? Structured data, or a SCHEMA markup, is a standardized format that contextualizes web content. Google alongside alternative search engines use this to better understand your content. For SEO, your structured data helps search engines locate and interpret your content to improve UX via SERPs. Employing structured data ensures Google understands the […]

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Google MUM technology will change the way SEO works, are you going to keep up?

Google MUM technology will change the way SEO works, are you going to keep up?

In the 2021 I/O conference, Google released a major update on their search engine which will change how the search engine functions. The latest update to their search engine, named the Multitask Unified Model or “MUM” has a set of amazing abilities. One of it is a language database that spans 75 languages. Google MUM […]

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How To Implement Google’s New Practice Problems Structured Data

How To Implement Google’s New Practice Problems Structured Data

Google recently came up with the new practice problems structured data that allows educational websites to display their content directly on the search results page. With this update, Google aims to improve online learning for learners, teachers, and parents, who had to adapt overnight to new learning norms due to the uncertainties caused by the […]

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Digital Marketing Events in Melbourne 2021

Digital Marketing Events in Melbourne 2021

As a digital marketer, it is of great importance to have your finger on the pulse of all the new SEO marketing trends and technologies. Attending digital marketing events in Melbourne, and online, is a great way to network, tell others about your business and to gain knowledge on how to utilise digital and SEO […]

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Adapt Your Ecommerce Strategy for Instagram Shop

Adapt Your Ecommerce Strategy for Instagram Shop

Instagram is not the simple photo sharing app it had intended to be in its 2010 start-up days. With over a decade of constant, competitive evolution: from functionality updates, platform redesigns and a Facebook acquisition, the social networking site has become an industry leader not just in the market of social content, but, naturally for […]

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Schema Markups That Can Lead To Higher Click-Through Rates

Schema Markups That Can Lead To Higher Click-Through Rates

Schema markups are a type of microdata that assists Search Engines such as Google and Yahoo! to structure the data of the websites into simpler categories and present the contents more comprehensively on the SERPs. The result of the SERP is the rich snippet that has been identified from the content of the query put […]

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AI-powered content marketing for higher rankings

AI-powered content marketing for higher rankings

If you’ve never thought too much about artificial intelligence (AI) beyond the 2001 Steven Spielberg movie, perhaps it’s time to.  As the online world becomes more saturated with information, it is increasingly harder for companies to compete and outperform each other. This is in addition to the shifting consumer needs and trends that dictate the […]

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Core Web Vitals: Google’s New Ranking Signal

Core Web Vitals: Google’s New Ranking Signal

Insights into Google’s new Core Web Vitals ranking signal Google recently announced changes to its search ranking system with the introduction of Core Web Vitals as a ranking signal. Below, we analyse the new additions to ranking criteria and take a look at a case study to explore what this change mean for your website. […]

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Free Online Digital Marketing Courses

Free Online Digital Marketing Courses

It’s no secret that a large part of digital marketing, particularly in the field of SEO, is hardly taught across Australian universities. A degree in Media Communications or Journalism often presents students with a more philosophical perspective, such as debating the existence of Internet addiction or discussing Habermas’ public sphere. Yet, when it comes to […]

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Using The Right Hashtags To Increase Web Traffic

Using The Right Hashtags To Increase Web Traffic

So you’ve been doing some SEO research for your business and wondered… what’s the difference between hashtags/keywords and how can using these benefit my business? Firstly, keywords be it hashed or otherwise are super important for businesses these days. It helps create a bridge to what people want to search for (such as trending topics) […]

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