It’s 2022 and the space of online marketing is getting smarter and craftier by the day. More than ever, small to medium sized businesses need to not only cover all bases, but also stand out. Enter: Google My Business (also known as Google Business Profile), an essential tool that every business should be utilising.
What is Google My Business?Google My Business is a profile for a business on Google Maps. You would have noticed when browsing Google Maps an array of business icons appear as you view a location. Each of these icons represent a Google My Business profile where you can also get essential business information such as operation hours, products & services, contact details, reviews, promotions, and a whole lot more. Now that we know what Google My Business is, it’s time to explore why it is so essential.
1: Google My Business Listings Appear In Search ResultsSEO, and Digital Marketing more generally, is all about gaining visibility online. Additionally, Google SERPs are our go to place for almost every query we ever have. As Google My Business profiles appear in search results, this makes having a profile as important as ever. In the SERPs, the results are broken up into three sections:
- Google Ads
- Google My Business profiles
- Organic search results
2: Google My Business Can Increase Your Organic LeadsGoogle My Business profiles give customers direct access to conversion buttons like your phone number and bookings. It does this without the extra steps of having to first visit a website. This shortcut to conversions can work wonders for a small to medium-sized business, especially those in the service industry. If a potential customer finds you, they can have direct access to your products and services.
3: It Allows You To Engage With CustomersGoogle My Business provides a function that has traditionally been tricky to navigate – it gives businesses access to, and the ability to engage with, their customers. You can do this in a couple of ways:
- Responding to reviews – when customers leave a review, there is also the opportunity for the business to then leave a response. This is a fantastic tool for anyone who is eager to better understand the experiences of their customers.
- Google My Business Messages – Google has introduced a message function for Google My Business where you can speak directly with customers in real-time through the Google My Business app.