How has the Google Medic Update Affected the Healthcare Industry? On August 1st 2018 Google’s newest Global Broad Core Search Update went live. The aim of this update is thought to be attempting to enhance the match between user intent and the search results given. Now this sounds like a useful and innovative algorithm improvement, […]
In late 2018, Google created a concept called the Site Kit for WordPress plugin. Combining multiple Google tools, which incorporates the tools that individuals and businesses require, empowering them to make critical SEO optimisation decisions. The free plugin consists of 4 Google functions. The first is the Search Console which analyses and showcases how users […]
How does readability affect SEO, you ask? In short: a lot. Getting to the first spot on Google is great and all, but you won’t stay there long if you can’t put together a readable, enjoyable article. If your perfectly optimised blog post doesn’t read well, visitors aren’t going to stick around and flick through […]
Whether you are a business owner, a freelancer, a SEO specialist or simply a keen learner with an interest for digital marketing, you will have your own convictions about SEO. What do you value the most in your optimisation practise? Maybe it’s your ranking in the SERPs or the hope of gaining a larger client […]
Ever wondered what SEO for video is and what difference does it make? Picture this: you’ve had a genius idea for a video to promote your business and grow your customer base. You spent weeks developing your idea, writing the script, recording, and then finally putting it together and editing. Your piece of video art […]
You graduate your marketing course at uni, start working in the industry and all of a sudden you get hit with a huge part of digital marketing that you know little to nothing about – SEO. Despite the years you dedicated to the vicious cycle of groan-worthy group assignments and coffee-induced long nights of working […]
Keeping up with the news in the SEO and digital marketing world can be difficult, with changes happening constantly across platforms, including social media and google. It can be hard to be on top of it with limited time in the day, so why not take advantage of podcasts, you can learn while traveling, […]
![SEO: Squarespace Vs WordPress [Best SEO Practices 2019]](https://seomelbourne.com/wp-content/uploads/2018/02/SEO-Squarespace-Vs-Wordpress-900x400.png "SEO: Squarespace Vs WordPress [Best SEO Practices 2019]")
Here at SEO Melbourne, we get a lot of clients coming to us asking us about the differences between Squarespace and WordPress when it comes to SEO. More generally they are asking us how to SEO Squarespace? and how to SEO WordPress sites? Squarespace and other drag and drop website builders like Wix and Weebly […]
So you own a small business but you’re struggling to increase traffic to your site. You’re next door neighbours son mentions SEO and how it can improve your traffic but you’re not really sure what it is or how it can work for you. This beginners guide to SEO for small business is designed to […]
Ah, 2018. One month in, and it’s already brought upon us the elusive super blue blood moon – a.k.a the talk of the town. Well, not just one specific town… People all over the world are still yapping on about it. Speaking of specifics, 2018 is also the year that hyperlocal search results will take […]
