What is structured data? Structured data, or a SCHEMA markup, is a standardized format that contextualizes web content. Google alongside alternative search engines use this to better understand your content. For SEO, your structured data helps search engines locate and interpret your content to improve UX via SERPs. Employing structured data ensures Google understands the […]
Google recently came up with the new practice problems structured data that allows educational websites to display their content directly on the search results page. With this update, Google aims to improve online learning for learners, teachers, and parents, who had to adapt overnight to new learning norms due to the uncertainties caused by the […]
Companies and content creators in the cbd oil industry in Australia will have to work around additional setbacks when strategising for digital marketing campaigns. With Therapeutic Goods Administration (TGA) recently approving the pharmaceutical sale of low dose cannabidiol (CBD) oil over-the-counter, Australia will see an increase in demand for alternative therapeutic products. However, medicinal companies […]
Schema markups are a type of microdata that assists Search Engines such as Google and Yahoo! to structure the data of the websites into simpler categories and present the contents more comprehensively on the SERPs. The result of the SERP is the rich snippet that has been identified from the content of the query put […]
If you’ve never thought too much about artificial intelligence (AI) beyond the 2001 Steven Spielberg movie, perhaps it’s time to. As the online world becomes more saturated with information, it is increasingly harder for companies to compete and outperform each other. This is in addition to the shifting consumer needs and trends that dictate the […]
How many times have we caught ourselves deciding to ‘Just Google it!’. Well, personally, all the time for a lot of things. Google does seem to know it all. We are not just referring to how Google can give us information on almost every topic out there or help us buy basically anything we want. […]
Video transcripts and SEO Video transcripts are a textual and linguistic representation of the content within a video and a simple way of creating captions for your Youtube videos. Search engines have been able to quickly digest this body of text for some time and now video transcripts are now being used as a featured […]
Insights into Google’s new Core Web Vitals ranking signal Google recently announced changes to its search ranking system with the introduction of Core Web Vitals as a ranking signal. Below, we analyse the new additions to ranking criteria and take a look at a case study to explore what this change mean for your website. […]
It’s no secret that a large part of digital marketing, particularly in the field of SEO, is hardly taught across Australian universities. A degree in Media Communications or Journalism often presents students with a more philosophical perspective, such as debating the existence of Internet addiction or discussing Habermas’ public sphere. Yet, when it comes to […]
So you’ve been doing some SEO research for your business and wondered… what’s the difference between hashtags/keywords and how can using these benefit my business? Firstly, keywords be it hashed or otherwise are super important for businesses these days. It helps create a bridge to what people want to search for (such as trending topics) […]
