How Does Readability Affect SEO & Which Readability Tools Are Best?

How Does Readability Affect SEO & Which Readability Tools Are Best?

How does readability affect SEO, you ask? In short: a lot. Getting to the first spot on Google is great and all, but you won’t stay there long if you can’t put together a readable, enjoyable article. If your perfectly optimised blog post doesn’t read well, visitors aren’t going to stick around and flick through […]

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Authenticity In SEO: Why Being Genuine Should Be Your #1 Priority

Authenticity In SEO: Why Being Genuine Should Be Your #1 Priority

Whether you are a business owner, a freelancer, a SEO specialist or simply a keen learner with an interest for digital marketing, you will have your own convictions about SEO. What do you value the most in your optimisation practise? Maybe it’s your ranking in the SERPs or the hope of gaining a larger client […]

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SEO For Video Explained: SEO Melbourne Case Study With 5 Real-Life Examples

SEO For Video Explained: SEO Melbourne Case Study With 5 Real-Life Examples

Ever wondered what SEO for video is and what difference does it make? Picture this: you’ve had a genius idea for a video to promote your business and grow your customer base. You spent weeks developing your idea, writing the script, recording, and then finally putting it together and editing. Your piece of video art […]

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Why SEO Is Hardly Taught In Australian Universities & What Courses Are On Offer

Why SEO Is Hardly Taught In Australian Universities & What Courses Are On Offer

You graduate your marketing course at uni, start working in the industry and all of a sudden you get hit with a huge part of digital marketing that you know little to nothing about – SEO. Despite the years you dedicated to the vicious cycle of groan-worthy group assignments and coffee-induced long nights of working […]

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9 SEO Podcasts For Those Bored With Blogs But Still Want To Learn

9 SEO Podcasts For Those Bored With Blogs But Still Want To Learn

  Keeping up with the news in the SEO and digital marketing world can be difficult, with changes happening constantly across platforms, including social media and google. It can be hard to be on top of it with limited time in the day, so why not take advantage of podcasts, you can learn while traveling, […]

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Google Webmaster Tools Hacked – Google Crawl To Rick Roll

Google Webmaster Tools Hacked – Google Crawl To Rick Roll

What is going on? Now webmaster tools has been hacked. “Recrawl Now” highlighted in the above image is an outbound pointing link to Rick Anstley – Never Gonna Give Up music clip.   After the facebook and Cambridge Analytica data breach we are now seeing a hack of Google’s new webmaster tools platform. It’s currently […]

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SEO: Squarespace Vs WordPress [Best SEO Practices 2018]

SEO: Squarespace Vs WordPress [Best SEO Practices 2018]

Here at SEO Melbourne, we get a lot of clients coming to us asking us about the differences between Squarespace and WordPress when it comes to SEO. More generally they are asking us how to SEO Squarespace? and how to SEO WordPress sites? Squarespace and other drag and drop website builders like Wix and Weebly […]

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Small Business SEO – How SEO Can Help Grow Your Business

Small Business SEO – How SEO Can Help Grow Your Business

So you own a small business but you’re struggling to increase traffic to your site. You’re next door neighbours son mentions SEO and how it can improve your traffic but you’re not really sure what it is or how it can work for you. This beginners guide to SEO for small business is designed to […]

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Hyperlocal Search: How To Conquer This 2018 SEO Trend

Hyperlocal Search: How To Conquer This 2018 SEO Trend

Ah, 2018. One month in, and it’s already brought upon us the elusive super blue blood moon – a.k.a the talk of the town. Well, not just one specific town… People all over the world are still yapping on about it. Speaking of specifics, 2018 is also the year that hyperlocal search results will take […]

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SEO, Blockchain & An Open Protocol For All

SEO, Blockchain & An Open Protocol For All

    Blockchain, Bitcoin, Ethereum, Crypto, Alt Coins, Dogecoin, Cardona,  Steemit  etc.. etc… If all this internet talk is getting a little too much for you, we hear you. To say the internet is in raptures over cryptocurrency, would be an understatement. Without getting too deep and hyperbolic, isn’t it great to have a potential revolution at […]

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