SERPs across browsers: Using Google and understanding why  browsers display SERPs differently

SERPs across browsers: Using Google and understanding why browsers display SERPs differently

How many times have we caught ourselves deciding to ‘Just Google it!’. Well, personally, all the time for a lot of things. Google does seem to know it all. We are not just referring to how Google can give us information on almost every topic out there or help us buy basically anything we want. […]

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Google has begun utilising Youtube video transcripts for SEO

Google has begun utilising Youtube video transcripts for SEO

Video transcripts and SEO Video transcripts are a textual and linguistic representation of the content within a video and a simple way of creating captions for your Youtube videos. Search engines have been able to quickly digest this body of text for some time and now video transcripts are now being used as a featured […]

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Core Web Vitals: Google’s New Ranking Signal

Core Web Vitals: Google’s New Ranking Signal

Insights into Google’s new Core Web Vitals ranking signal Google recently announced changes to its search ranking system with the introduction of Core Web Vitals as a ranking signal. Below, we analyse the new additions to ranking criteria and take a look at a case study to explore what this change mean for your website. […]

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Free Online Digital Marketing Courses

Free Online Digital Marketing Courses

It’s no secret that a large part of digital marketing, particularly in the field of SEO, is hardly taught across Australian universities. A degree in Media Communications or Journalism often presents students with a more philosophical perspective, such as debating the existence of Internet addiction or discussing Habermas’ public sphere. Yet, when it comes to […]

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Using The Right Hashtags To Increase Web Traffic

Using The Right Hashtags To Increase Web Traffic

So you’ve been doing some SEO research for your business and wondered… what’s the difference between hashtags/keywords and how can using these benefit my business? Firstly, keywords be it hashed or otherwise are super important for businesses these days. It helps create a bridge to what people want to search for (such as trending topics) […]

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The Complete SEO Guide for Website Migration

The Complete SEO Guide for Website Migration

In this ever-evolving world of technology, website has become the most common and important touchpoint for any business. With the unpredictable and rapid technological advancements, the adaptability of a business’s website becomes a critical factor for its growth. Site Migration is a way of adapting to the changes, which refers to the substantial alterations within […]

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How to Effectively Optimise Your Products for Amazon

How to Effectively Optimise Your Products for Amazon

Amazon: The Largest E-Commerce Search Engine As the world has grown increasingly digital and online shopping has become more commonplace than ever, it’s hard to ignore the power of the online retail giant known as Amazon. However, many businesses are concerned with improving SEO on Google but aren’t very well-versed in SEO on Amazon. In […]

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Why Clickbait Is Bad For SEO & Brand Authority

Why Clickbait Is Bad For SEO & Brand Authority

As promised in the title, this blog post will explore why clickbait occurs, how is bad for your SEO and brand authority and what Google is doing about it. So rest assured, you haven’t been clickbaited. What are clickbait headlines and why do people use them? Clickbait headlines are overpromising and controversial statements which use […]

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Google Page Speed Reports: SEO Implications

Google Page Speed Reports: SEO Implications

Recently, Google introduced Page Speed Report, the latest addition to Search Console. The highly anticipated update was first uncovered in February 2019. Beta testing pursued for several months, leading to the current, publicly accessible version. The update is designed to enhance user experience by increasing the efficiency and speed of websites.  The report allows users […]

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How Google Update BERT is Affecting SEO and What You Can Do About It

How Google Update BERT is Affecting SEO and What You Can Do About It

Recently, Google introduced BERT, a new update to its search algorithm. According to Google, this update will affect 10% of all English language queries in the United States. An expansion of this update will take place gradually across different countries, although Google has not decided upon a fixed timeline. Regarded as Google’s most important update […]

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