It’s no secret that a large part of digital marketing, particularly in the field of SEO, is hardly taught across Australian universities. A degree in Media Communications or Journalism often presents students with a more philosophical perspective, such as debating the existence of Internet addiction or discussing Habermas’ public sphere. Yet, when it comes to […]
So you’ve been doing some SEO research for your business and wondered… what’s the difference between hashtags/keywords and how can using these benefit my business? Firstly, keywords be it hashed or otherwise are super important for businesses these days. It helps create a bridge to what people want to search for (such as trending topics) […]
In this ever-evolving world of technology, website has become the most common and important touchpoint for any business. With the unpredictable and rapid technological advancements, the adaptability of a business’s website becomes a critical factor for its growth. Site Migration is a way of adapting to the changes, which refers to the substantial alterations within […]
Amazon: The Largest E-Commerce Search Engine As the world has grown increasingly digital and online shopping has become more commonplace than ever, it’s hard to ignore the power of the online retail giant known as Amazon. However, many businesses are concerned with improving SEO on Google but aren’t very well-versed in SEO on Amazon. In […]
As promised in the title, this blog post will explore why clickbait occurs, how is bad for your SEO and brand authority and what Google is doing about it. So rest assured, you haven’t been clickbaited. What are clickbait headlines and why do people use them? Clickbait headlines are overpromising and controversial statements which use […]
Recently, Google introduced Page Speed Report, the latest addition to Search Console. The highly anticipated update was first uncovered in February 2019. Beta testing pursued for several months, leading to the current, publicly accessible version. The update is designed to enhance user experience by increasing the efficiency and speed of websites. The report allows users […]
Recently, Google introduced BERT, a new update to its search algorithm. According to Google, this update will affect 10% of all English language queries in the United States. An expansion of this update will take place gradually across different countries, although Google has not decided upon a fixed timeline. Regarded as Google’s most important update […]
A video published by Google Webmasters today outlines the major changes made in the Google Algorithm, meta tags, Google Search Console, no follow and more. New ways to control how Google Search displays your listings through meta tags and HTML attributes. Meta tags: Using “max-snippet:[number]” you can now set a maximum text-length of the snippet. […]
Everything you need to know about Googlebot’s changes to JavaScript SEO 2019. What is it? How important is it? You want to learn ‘how rocks form’, so you open your encyclopedia – but where do you look? The index of course! Search engines “crawl” the internet and make copies of websites to create their own […]
As market competitiveness increases and businesses are constantly aiming for new ways to optimise their content for SEO, there has been a shift from traditional content types such as text, into more engaging mediums such as video and more recently long form content such as podcasts. Text content, despite the changing landscape of digital marketing, […]
