SEO Optimisation

How To Use Digital Public Relations To Benefit Your SEO Strategy

How To Use Digital Public Relations To Benefit Your SEO Strategy

Is it possible to use online PR to improve your SEO rankings and online relationships at the same time? The development of PR The internet has changed the way marketers perform Public Relations. Traditional PR would normally include print marketing, broadcast distribution via TV or radio, press release distribution to large news corporations, hosting high […]

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How to Use Google Reviews to Turbo Boost Your Rankings

How to Use Google Reviews to Turbo Boost Your Rankings

The importance of maintaining a good online reputation is important for all businesses. Not only does it provide social proof, it could be the difference between a customer deciding to do business with you or going with a local competitor down the road. Did you know that 91% of consumers read online reviews when searching […]

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SEO Image Optimisation To Increase Page Delivery Speed

SEO Image Optimisation To Increase Page Delivery Speed

In our last post, we discussed the factors which contribute to slowing down of a web-page. Of those, perhaps one of the less technical aspects which is far easier to master, is understanding SEO & its relation to image optimisation. Images often occupy the highest proportion of downloaded bytes on your web page, which means […]

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Delivery Speed of a Webpage Affects Your SEO Ranking: Here’s How –

Delivery Speed of a Webpage Affects Your SEO Ranking: Here’s How –

Nothing irks users more than a slow webpage. I know I’m not the only one who would rather abandon my search efforts than subject myself to mind-numbingly slow websites. With supremely fast internet speeds and data-packs to choose from, there’s really no reason for a terrible page speed and for webpages to lag while loading, […]

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SEO: The Science of Growing Your Organic Market

SEO: The Science of Growing Your Organic Market

As a company or business to fully understand the complexities of SEO, it is important to consider how it works upon the intended audience. Often, one of the desired results of effective SEO is increasing a product’s relative ranking in search engine results pages (SERPs) as a means of creating a degree of differentiation of […]

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SEO Melbourne – The  Growing Tree

SEO Melbourne – The Growing Tree

  SEO Melbourne is growing, yes, but what makes us most proud is that we are growing organically and we love that. The word “organic” itself is clearly overhyped. From supermarkets to fashion stores to now being used as an adjective as though it gives anything it precedes some sort of super power (in some […]

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Aligning SEO Melbourne with Google’s Own SEO Advice

Aligning SEO Melbourne with Google’s Own SEO Advice

  Google Webmaster tools recently released a video and article providing advice on how to hire a useful SEO and prevent hiring a bad one. As advocates of white hat SEO practices and strategies, we felt that it was important to address the video and article presented by Google on how we incorporate SEO best practices into our business […]

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Video Marketing: How Video Can Improve Website SEO

Video Marketing: How Video Can Improve Website SEO

Video content has grown to become an effective medium in driving website traffic, creating engagement, and enhancing user experience – ultimately leading a website to an elevated ranking within the SERP’S (Search Engine Results Pages) if executed in a strategic and well thought out way. According to Cisco, “video traffic will be 82 percent of all […]

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How To Find What Google Wants

How To Find What Google Wants

I once tried to explain to my Grandma what I do at SEO Melbourne. Now, she knows what Google is but she wouldn’t have any idea about what Google wants, as she doesn’t have access to the Internet. Then I went to a friend of mine and told her what I did. She’s an Internet […]

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How Does Google Voice Search Affect SEO Tactics?

How Does Google Voice Search Affect SEO Tactics?

It’s no secret that search engines are becoming increasingly intelligent and more sophisticated in the way they deliver web results. To maintain  successful SEO tactics for your company and or business, it’s important to keep up to date with the technology changes that alter the behaviour of searchers. One of the biggest innovations at Google […]

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