Largest Contentful Paint (LCP): Optimizing Core Web Vitals

Largest Contentful Paint (LCP): Optimizing Core Web Vitals

In June 2020 Google introduced its Core Web Vitals metrics as a means to measure and analyze speed, interactivity and stability of sites. Three main elements outline the composition of Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). Largest Contentful Paint is able to measure when the […]

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Google MUM technology will change the way SEO works, are you going to keep up?

Google MUM technology will change the way SEO works, are you going to keep up?

In the 2021 I/O conference, Google released a major update on their search engine which will change how the search engine functions. The latest update to their search engine, named the Multitask Unified Model or “MUM” has a set of amazing abilities. One of it is a language database that spans 75 languages. Google MUM […]

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How To Implement Google’s New Practice Problems Structured Data

How To Implement Google’s New Practice Problems Structured Data

Google recently came up with the new practice problems structured data that allows educational websites to display their content directly on the search results page. With this update, Google aims to improve online learning for learners, teachers, and parents, who had to adapt overnight to new learning norms due to the uncertainties caused by the […]

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Digital Marketing Events in Melbourne 2021

Digital Marketing Events in Melbourne 2021

As a digital marketer, it is of great importance to have your finger on the pulse of all the new SEO marketing trends and technologies. Attending digital marketing events in Melbourne, and online, is a great way to network, tell others about your business and to gain knowledge on how to utilise digital and SEO […]

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