Creating an integrated marketing campaign Episode 2


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How to Create An Integrated Marketing Campaign — Episode Two

This is the third and final instalment of our Integrated Marketing Campaign SEO Webisodes. We will demonstrate to you additional necessary steps that are important to consider when undertaking an Integrated Marketing Campaign. We’ve already discussed what an integrated marketing campaign is and the initial stages that you will need to implement in our previous episodes.

Determine your idea before you determine your media
Yes, an integrated marketing campaign is about utilising a range of media platforms, but that doesn’t necessarily mean you have to take advantage of all of them. In theory, a powerful strategy would be perfectly executed across social, digital, television and print media, but more often than not, that isn’t the case. Furthermore, for many brands or businesses, money could be better spent by using less conventional and pricey mediums, as long as they have a strategy that can be tailored to fit.

By determining your big idea before you start your media buying, you can make sure not to fall into the unfortunate trap of not having enough cash to really pull off your campaign.

Test, Measure and Learn
The more you can measure and test, the more opportunities you have to learn, and improve in the future. And most importantly, to never ignore what you have learnt in the past (whether they be from positive or negative experiences). Never turn a blind eye to past results, even if you may wish you could.

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