Key Tips To Remember When Using Social Media For Your Business
Creating a presence on social media is an important step to take when expanding your business online. Social media continues to grow in popularity and what’s more, they are starting to be used in ways other than standard networking.
Emphasise Your Brand
A large aspect of social media is about the tone and language that you use. After all, for most people, it is a form of escapism, or a way to connect with friends, family and areas that interest them. Always try to be both engaging and useful at the same time.
However, this is a space for your business and your brand so always remember to speak from your brand. What type of brand or business are you? Determine what type of brand identity your business has before you begin creating a tone, and make sure to stick to it. Consistency is important otherwise users make detect inauthenticity, a big no-no in the social word.
[Screen flow: Oreo Facebook page]
Speak To Your Audience
Determine who it is that you’re speaking to, and why they are listening to you in the first place. This means deciding not only what demographic your audience is; young, old, female, male and so forth, but also what it is they hope to achieve from your business.
By directly speaking to your target audience, you have a greater opportunity to resonate with them and create a connection, enticing them to become more involved with your brand.
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