Digital Change Is Creating Mistakes & No 1 Rankings  – A New Reality For SEO

Digital Change Is Creating Mistakes & No 1 Rankings – A New Reality For SEO

Change of a website be it content or development, small or large, can be slow and riddled with red tape and road blocks. Development or content change used to be something that was mulled over for long periods of time. Will it reflect our brand identity? Will it reflect our online strategy? Will it affect […]

Read more →

Rankbrain Google’s AI Search Weapon

Rankbrain Google’s AI Search Weapon

WHAT IS RANKBRAIN? Rankbrain is Google’s brand new algorithm technology. It’s a artificial intelligence (AI)/machine learning update. Which is more of a revolution to the algorithm than it is an update. So it’s incredibly important to understand if you are a SEO Company or business in Melbourne, Australia and or in the World. WHAT’S THE […]

Read more →

SEO Is Not Dead, Bad SEO Is

SEO Is Not Dead, Bad SEO Is

  Wow, If you were to believe everything you read what type of person would you be? Apparently according to some people SEO is dead. Well this might surprise you but I agree, somewhat. Yes in fact SEO is dead the “old” SEO is dead, the fake, cheating black hat SEO and consequentially everyone’s worst nightmare […]

Read more →

What, When and How To Write Content For SEO

What, When and How To Write Content For SEO

  What, When and How to write content for SEO   There seems to be a lot of confusion about how to rank in Google, so lets tackle that now with regard to the content on your site. Of course, you need content on your site — that’s a given; in this article, we will […]

Read more →

SEO, User Experience and User Interface Design

SEO, User Experience and User Interface Design

Back in the day, SEO was completely separate from UI and UX, you would make your website, throw some keywords in and call it good, but – oh boy! – how times have changed. Not only is Google placing less and less focus on keywords but search engines even have algorithms that analyse the usability […]

Read more →

Healthscope SEO Success Story

Healthscope SEO Success Story

    SEO Melbourne was approached to work with one of Australia’s largest private health operators ASX-HSO . Healthscope provide health services in their own hospitals, pathology units and medical centres. As a result of work completed by SEO Melbourne we increased new online patients by 62%. We worked specifically on 20 medical centres and […]

Read more →

How To Track The Success Of Your Website

How To Track The Success Of Your Website

  Whether you have already jumped into your new and improved marketing campaign or you are starting to think about SEO, you need a set of tools to analyse and develop your online marketing strategy. Thankfully the digital marketing tools are simple and hugely valuable when put to use in the right ways. Here are […]

Read more →

When is it time to overhaul your website?

When is it time to overhaul your website?

Your business is constantly growing and changing. Sometimes your business can expand so fast that your website is left behind. It is important that you update your website periodically to present your business image in a fresh and dynamic way. When is it time to overhaul your website? Business opportunities can present themselves in various […]

Read more →

SEO Tips #1: Long Form Content

SEO Tips #1: Long Form Content

  You already know that keeping up-to-date with changes to Google’s search algorithms is essential. It greatly improves your search rankings, helping drive traffic to your site. But Google changes these algorithms constantly, so it can be difficult to keep track of them. Once they change, it can be difficult to change your website accordingly […]

Read more →

SEO & The Paramount Importance of Structure & Content Hierarchy

SEO & The Paramount Importance of Structure & Content Hierarchy

At SEO Melbourne before we undertake a campaign we like to spend considerable time educating our clients. This is important for two reasons. 1. For the client to understand that which we want to achieve they must first understand how and why we do it. 2. To make critical website changes to sometimes protective clients […]

Read more →