RankBrain and what it means for SEO

RankBrain and what it means for SEO

What is RankBrain? RankBrain is a component of Google’s algorithm which uses artificial intelligence (AI) to determine the most relevant search results for search queries. It is incredibly important to understand if you are a SEO Company or business in Melbourne, Australia and or in the World. Before RankBrain, Google utilised a basic algorithm to […]

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SEO, User Experience and User Interface Design

SEO, User Experience and User Interface Design

Back in the day, SEO was completely separate from UI and UX, you would make your website, throw some keywords in and call it good, but – oh boy! – how times have changed. Not only is Google placing less and less focus on keywords but search engines even have algorithms that analyse the usability […]

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SEO Melbourne Success Story’s

SEO Melbourne Success Story’s

At SEO Melbourne, we deliver tangible and long lasting SEO results. We have been doing so for 10 great years. Here are a couple of examples of amazing success stories which we have facilitated. Success story #1 Healthscope SEO Melbourne was approached to work with one of Australia’s largest private health operators ASX-HSO . Healthscope provide […]

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How To Track The Success Of Your Website

How To Track The Success Of Your Website

  Whether you have already jumped into your new and improved marketing campaign or you are starting to think about SEO, you need a set of tools to analyse and develop your online marketing strategy. Thankfully the digital marketing tools are simple and hugely valuable when put to use in the right ways. Here are […]

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When is it time to overhaul your website?

When is it time to overhaul your website?

Your business is constantly growing and changing. Sometimes your business can expand so fast that your website is left behind. It is important that you update your website periodically to present your business image in a fresh and dynamic way. When is it time to overhaul your website? Business opportunities can present themselves in various […]

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SEO & The Paramount Importance of Structure & Content Hierarchy

SEO & The Paramount Importance of Structure & Content Hierarchy

At SEO Melbourne before we undertake a campaign we like to spend considerable time educating our clients. This is important for two reasons. 1. For the client to understand that which we want to achieve they must first understand how and why we do it. 2. To make critical website changes to sometimes protective clients […]

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SEO Melbourne.com: The Ranking Story

SEO Melbourne.com: The Ranking Story

So I thought it would be really useful if I explained in detail the history of search engine optimisation for SEO Melbourne.com. We went from ranking highly through an exact match domain, then falling from the top 3 for “SEO Melbourne” when Google changed their algorithm. And then after a lot of hard work we […]

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Be Warned! SEO Cow Boys & Their Bad Link Building Techniques

Be Warned! SEO Cow Boys & Their Bad Link Building Techniques

I’ve been meaning to post about SEO link building services and all the pitfalls, dragons and cowboys that frequent this grey* and black hat* SEO strategy for some time.  Be warned I may subsequently vent some frustration within this prose. But for now.   Consider this image.   Be warned there are many SEO agencies, […]

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Dynamic SEO Content: The Paramount Importance Of Dynamic Content

Dynamic SEO Content: The Paramount Importance Of Dynamic Content

  Dynamic content and having a genuine understanding of the power of optimising said content is what should be frequenting your ranking and optimisation thoughts. Implementing dynamic SEO into your plans for your future website changes is a number 1 priority here at SEO Melbourne. Some important questions need to be asked when we think […]

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Is My SEO Working? SEO Melbourne Explains The Key Areas To Focus On When Judging Performance

Is My SEO Working? SEO Melbourne Explains The Key Areas To Focus On When Judging Performance

Whether you’ve employed someone to undertake search engine optimisation for you, or you’ve undertaken the steps yourself, sometimes it can be frustrating when you don’t see the results straight away, or even after a series of months. Thanks to social media, many of us have become desensitised to websites and videos that have ‘gone viral’ […]

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