Google Analytics is a robust and incredibly informative Google product that every site should have installed as part of their website performance KPI's. The information that Google Analytics provides allows website owners and heads of business alike to make informative decisions about marketing budgets and strategy through rich and diverse website data. The power of Google Analytics is displayed as part of a series of videos presented by SEO TV in Melbourne. The videos provide key insights into how to best use Google Analytics as way of making crucial marketing decisions. Watch them here.